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Yahoo Web Analytics

Yahoo Web Analytics Features & Benefits
Yahoo Web Analytics is emerging as a leading alternative to enterprise solutions such as CoreMetrics, Omniture and web trends with much of the functionality, less overhead costs and is more suited to online advertising using the extensive Yahoo content networks.
Executive Analytic Dashboards – View key performance metrics within customizable executive dashboards
Raw and Real Time Data Collection – Near real-time data collection allows you to see data in reporting within moments of the actual website visit with individual click paths and track upto 50 different online actions.
Visitor Demographics Reports – Better understand who your customers are and how to better align your marketing with your desired audience, with filters and segments based on age or gender.
Visitor Behavioral Reports – Learn the interest categories and top Yahoo! properties visited by your customers, with the ability to purchase behaviroal segments from Yahoo or Ad networks.
Custom Reports and Custom Fields – Customize your data collection with Custom Fields. Customize your reports with the Custom Report Wizard and track upto 38 customer fields.
Advanced Data Visualization with Notes – View reporting data with new visualization options. Add notes to the chart and export annotated charts as PDF files
Advanced PPC Campaign Management – Track your PPC, Display, Email and other campaigns including SEO all in one place
Merchandise Reporting – Identify purchase patterns to help promote profitable products, upload and integrate offline product information via API calls to enable true ROI measurements.
Visitor Click Path Analysis – Analyze visitor click paths to track popular paths and identify common drop-off points and can exported as a diagram to PDF or excel.
Pre-Configured Conversion Funnels and Ad Hoc Scenarios – In addition to viewing pre-defined conversion funnels, create new sales funnels on-the-fly and apply them to historical data and track upto 50 different on-site actions.
Workflow Management – Make site monitoring and report management easier and less time-consuming with 4 different levels of user access.
Fast Deployment - Copy and paste our tracking code into your web pages and tracking begins almost immediately and can track any page element including AJAX, Flash and Video.
Similar to Google Analytics Authorised Consultants, Yahoo has its accredited network of professionals and agencies that support its clients and customers.  The Yahoo! Web Analytics Consulting Network (YWACN) is setup to allow business to leverage the most out of their Yahoo Web Analytics setup. This network of web analytics specialists are able to provide consulting advice to any customer who is using Yahoo Web Analytics which includes analytics planning projects, web analytics implementation and best practice usage. The Lost Agency is currently NOT part of the YWACN but if you find the logo shown on the right it is usually an indication that the web analytics provider is an accredited member.
The Yahoo Web Analytics Consulting Network is split into 4 main regions
North America (30 consultants)
South America (4 consultants)
Europe (56 consultants)
Asia (3 consultants)
It is interesting to see that the concentration of high profile agencies and consultants is focused within Europe with little support in through the APAC region which includes China, India, Japan & Australia. The lack of support for Yahoo Web Analytics within the APAC region is likely part of the reason they Google Analytics has gained such a strangle hold on the market. Yahoo does offer a lot of enterprise features that Google Analytics is yet to roll out, so if you are trying to decide between Omniture, Coremetrics and webtrends I would say it would be one of these platforms or Yahoo Web Analytics.
How can I judge quality of Web Analytics agency?
Any of the analytics companies who have been admited to the Yahoo Web Analytics Consulting Network has had to pass a number of tests and meet a high level of requirements such as:
  1. Company or division must be dedicated to web analytics
  2. Must work with a minimum of 5 Yahoo advertisers
  3. Must have atleast 2 full-time web analysts employed
  4. Must have atleast one full-time web analytics accredited in one of the major enterprise analytics applications
  5. Must have a minimum of 3 customer references for whom you have provided paid analytics support including deployment and consulting services
To remain a YWACN member the analytics agency must also provide:
  1. A quarterly report of Yahoo Web Analytics engagements
  2. A quarterly report of client feedback about their web analytics services
  3. An annual client case study
So you can be assured that when picking an enterprise solution such as Yahoo Web Analytics, there are support networks of consultants such as The Lost Agency who are able to assist with your web analytics projects.