Website Usability – Heat maps

We use web analytics to help you better understand you website visitors, heat maps are one of the most powerful features available to marketers. You can produce visual displays of where people are actually clicking and what are the locations on your website that are so popular, you can use it to promote services or product specials and increase your online sales.
We use heat maps to better understand where about on the page people are actually clicking the link. This is valuable as there is often there is more than one of the same links, within the menu and also within images or text. When combined with a/b testing results you can check if the outcome of the experiment was successful in promoting a particular section of the website.
We can also use it to reduce the size of a image if people are only clicking on the center, we can reduce the amount of space taken up by the image. If a majority of the clicks are in a particular location such as a buy now button on the image. This can often allow for slight changes with multivariant testing to check if buy now button in red gets more clicks.
If you have a catalog style website, or running display ads are their any dead spots in your webpage? Maybe its the content that is showing in these pages, and a change with a/b testing may reduce that dead spot.
We can also provide testing to see if people from a particular keyword or source were more inclined to click on a particular link, maybe Google visitors are used to clicking on text links and direct visitors will click the image link?

So if you are interested which are the hot spots on your site please contact try the software or services advertised below.

Website Usability Testing – Hesitation

Want to know how many people were thinking of clicking on that link, but took a bit longer to decide if it was the right link. If you are wondering why people aren’t visiting a particular section of your website we can help with analytics tools. These analytics tools provide you with the information that you can implement into your multivariant tests to start to experiment with different text, images or colours to decrease the user click hesitation. From our years looking at analytics data and websites we understand that there are a number of factors that also might be increasing that click hesitation, so we investigate the link before testing our results with a/b testing, or multivariant tests.

Reasons for Click Hesitation

Our analysis might show that you have text links to a 2007 version of a document, so click here to download our recent 2008 results show a link to a “http://www.seoprojects.org/our-company-results-2007.pdf“
The website or URL may not be relevant to the text link displayed on the page such as www.pepsi.com.au actually links to http://coke.com.au
The actual link may not seem trusting if you are redirecting your visitors to another site such as Skype for Business is an affiliate tracking link which are not always trusted.
The link might not have been correctly tagged www.myob.com.au actually shows a link title “Visit Freshbooks”
It is common with many CMS that they generate useless link structure so the user is unsure of the destination such as bad example, or better example.