LinkedIn Ads

Linkedin is the worlds largest business networking website and one of the best ways to reach their audience of over 65 million engaged professionals. There is some major advantages of advertising on LinkedIn compared to other job and employment websites such as Seek.com.au or CareerOne.com.au. If you have not done some research about some issues in using social media this WSJ Article on Social Ads and issues surrounding implementation can be helpful.

The profile breakdown for Linkedin Advertising:

• Male/Female: 54%/46%
• Average Age: 43
• Household income: $107,278

• Active online
• Networks via web
• Influences purchase deciions
• Travels frequently
• Loves Technology products

• SMB Professionals
• Business Decision Makers
• Financial Service Professionals
• Sales Profesionals
• Marketing Professionals
• Startup Professionals
• Corporate Executives
• IT Professionals
• Career Changers

The profile breakdown for Linkedin Advertising:Male/Female: 54%/46%Average Age: 43Household income: $107,278
Linkedin members lifestyleActive onlineNetworks via webInfluences purchase deciionsTravels frequentlyLoves Technology products
Audience SegmentsSMB ProfessionalsBusiness Decision MakersFinancial Service ProfessionalsSales ProfesionalsMarketing ProfessionalsStartup ProfessionalsCorporate ExecutivesIT ProfessionalsCareer Changers

Some LinkedIn major advantages:

• rich profile data
• targeting allows maximum ROI out of your budget
• placement on interactive pages
• trusted business platform
• reach decision makers such as CEO,CFO & MDs

The benefits of LinkedIn is that its profile data is 10x more accurate than typical registration data. LinkedIn allows you to choose your audience based on:

• Industry
• Seniority
• Job Function
• Company Size
• Geography
• Number of Connections
• Gender

Engage Linkedin Members via:

1. Linkedin Display Advertising: Banners, Text Links, Content Ads, Homepage Takeover
2. Linkedin Sponsorships: Answers, Polls, Applications, Events
3. Linkedin Whitepaper Distrubtion
4. Linkedin Partner Messages

1) Larger Budgets ($25,000+)
Reach the world largest group of business decision-makers
Rich display advertising connects direct with members
LinkedIn team can develop the right solution

LinkedIn offers a Premium Audience of Business Decisionmakers

• Growing by 1 million members per month
• 750,000+ Senior Executives from all Fortune 500 companies
• 46% are Business Decision makers
• Average Age of Professional 41
• Average Household Income $109,000

For larger budgets you can connect with your Audience in 3 ways
1) Run-of-Professionals – deliver your message to all industries
2) inCrowds – connect with a specific segment of LinkedIn
3) Custom Targets – reach your specific audience defined by rich LinkedIn profile data

There are 4 placement types available on LinkedIn:

• Wide Skyscraper – 160×600
• Leaderboard – 728×90
• Medium Rectangle – 300×250
• Text Link – 60 characters

2) Smaller Budgets – LinkedIn DirectAds

• Custom targeting options to reach a precise audience
• Pay with your credit card and buy advertising online

LinkedIn DirectAds offer:
Professional rapidly growing community of over 43 million
Average household incomes of over $108,000
Target by seniority, industry, job function, company size…
Simple setup in just a few minutes for as little as $50
Payby clicks or Impressions
Trusted by business professionals
Local targeting of ads based on geography

With a single click you can get started with LinkedIn DirectAds in just a few minutes.

The industries represented on LinkedIn that can be targeted:defense & space,computer hardware,computer software,computer networking,internet,semiconductors,telecommunications,law practice,legal services,management consulting,biotechnology,medical practice,hospital & health care,pharmaceuticals,veterinary,medical equipment,cosmetics,apparel and fashion,sporting goods,tobacco,supermarkets,food production,consumer electronics,consumer goods,furniture,retail,entertainment,gambling & casinos,leisure & travel,hospitality,restaurants,sports,food & beverages,motion pictures and film,broadcast media,museums and institutions,fine art,performing arts,recreational facilities and services,banking,insurance,financial services,real rstate,investment banking/venture,investment management,accounting,construction,building materials,architecture & planning,civil engineering,aviation and aerospace,automotive,chemicals,machinery,mining & metals,oil & energy,shipbuilding,utilities,textiles,paper & forest products,railroad,manufacture,farming,ranching,dairy,fishery,primary/secondary,higher education,education management,research,military,legislative office,judiciary,international affairs,government administration,executive office,law enforcement,public safety,public policy,marketing and advertising,newspapers,publishing,printing,information services,libraries,environmental services,package/freight delivery,individual and family services,religious institutions,civic & social organization,consumer services,transportation/trucking/railroad,warehousing,airlines/aviation,maritime,information technology and services,market research,public relations,design,non-profit organization management,fundraising,program development,writing and editing,staffing and recruiting,professional training,venture capital,political organization,translation and localization,computer games,events services,arts and crafts,electrical and electronic manufacturing,online publishing,nanotechnology,music,logistics and supply chain,plastics,computer and network security,wireless,alternative dispute resolution,security and investigations,facilities services,outsourcing/offshoring,health,wellness and fitness,alternative medicine,media production,animation,commercial real estate,capital markets,think tanks,philanthropy,e-learning,wholesale,import and export,mechanical or industrial engineering,photography,human resources,business supplies and equipment,mental health care,graphic design,international trade and development,wine and spirits,luxury goods and jewelry,renewables and environment,glass,ceramics and concrete,packaging and containers,industrial automation,government relations.