Skip to content

Search results for 'contact-office'

Google AdWords


Google search provides one of the largest advertising networks in the world is available for business to target through Google AdWords Campaigns.  The sponsored links appear as a small text ads above and alongisde your search queries on Google and across a number of Google partner search engines such as AOL and within sites using Google custom search engine. The Google network includes a number of search and content websites including blogs and other products.  The Google network is the world’s largest advertising network reaching over 86% of internet users worldwide.  The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.

Google Search Network
The Google search network also includes local results with Google Maps, Google Product Search, Google Groups, Gmail and Amazon.com and some of the many Google Content network partners include:
  • About.com
  • Lycos
  • Nytimes
  • InfoSpace
  • Reed Business
  • Business.com
  • FoodNetwork
  • Home & Garden Television
  • HowStuffWorks
The benefit of Google AdWords campaigns is that it can include a number of sites from the DoubleClick Ad Exchange. Content network placements are optional or used as an alternative to keyword targeting.  Your Google AdWords Campaign can target individual websites or flexible placements in the Google Content Network where ads will appear.  The benefits of a Google AdWords campaign is that it ensures your ads appear in the most relevant locations online so that your customers can find you.
Google AdWords with mobile devices
Google will be expanded its AdWords platform to include placement on AdMob one of the largest mobile advertising networks on iPhones, iPods and other hign end devices.  If selected we can expand your AdWords campaign from just computers to also include mobile devices you can target other full-browser mobile devices such as Nexus One, T-Mobile G1s, Symbian OS and similar mobile devices.  It is also possible to have a Google AdWords campaign just focused on mobile devices and utilise Google’s Click to Call for your marketing campaigns.
Google Maps Sponsored Listings
Google AdWords can be used to show for local or geographic queries along the bottom of Google Maps but can also be expanded to include logo’s to ensure your business stands out from the competition.  The below example is shown for a search for “new york hotels” and the Wyndham Garden Hotel can be see easily amongst the hundreds of competitors with its distinctive blue and white logo.  These Google Maps sponsored links are a suitable way to capture the 20-40% of search queries that are local.
Google Base Product Results
Google Base is now known as Google Product Search and is powered by the Google Merchant Center so we can set it up so that can directly feed your inventory data into your AdWords campaign. There are two options our clients use to import their product data, the first is via a data feed which contains all your content into a XML or tab-delimited text file which you can send the feed direct via Google Merchant Center account or via FTP. We advise for larger clients or those with developers with technical experience, you can integrate your applications with Google Merchant Center using the Google Base API. The example below shows a search for jeans showing the relevant products accompanied by images within the search results.
Google Product Search Jeans
Google Content Network
Google AdWords Campaigns can also be run across the thousands of sites across the web that have Google Adsense or DoubleClick installed and have content contextually matched to your keywords.  The content network can typically reach a larger segment of the market that it might be ineffective or too expensive on a traditional search campaign.
AdWords on Google TV
Google AdWords Campaigns can already be run on Digital/Cable TV channels but as announced last week, it will be now possible to reach audiences via Sony Internet TVs, Logitech set-top boxes and via Dish Network subscribers with Google AdWords.
Google AdWords versus SEO
We think that there is a complimentary relationship between Paid & Organic and research has shown there is a direct benefit in being shown both in the organic and paid results with increased clicks and even a lift in conversion rates.  We feel the benefit of a Google AdWords over SEO campaigns, is that we can maintain almost complete control over your marketing campaign, set maximum daily budgets, work to deliver a set number of clicks or impressions and even where and when your Ads will show.  The more advanced options for larger campaigns include being able to set dynamic cost per lead values or cost per sale values, depending on a number of factors defined by you the client.
We always work to ensure that we exceed these targets but will advise if we feel the targets are unrealistic but will also work with your campaign to continuously optimise performance beyond the targets you set.
It is not impossible to use the same measurement metrics for your SEO campaign but we advise clients that it can be more costly and time consuming to get a similar level of control over your SEO campaigns.  It is now very realistic to abandon and reallocate your expensive traditional offline advertising such as Magazines, Television and Yellowpages with Google AdWords or Microsoft AdCenter paid campaigns.  The biggest benefit is that unlike SEO we can typically get a campaign live within 48 hours of contacting our agency.
AdWords supports SEO Campaigns

We know how much our competitors are paying to be listed alongside many of our search results for a number of terms we rank in the top results or atleast first page of the results, but we made the decision based on data gathered by our AdWords campaigns to refocus our budgets towards SEO.  Early in the marketing process of a new brand or product AdWords helps build and define your brand as well as providing data back about if the campaign will be cost effective long term and what is the estimated size of the market.

Google AdWords allows for much testing of keywords, ad messages that would not be cost effective or possible with a standard SEO campaign but the data can be feed back to ensure your Link Building activities are on track.
Google AdWords links with Google Analytics

The Lost Agency is a specialist agency when it comes to Google Analytics and we can assist you with integration of your Google Adwords account into your Google Analytics account.  The task can be complicated by external factors but we are able to offer this for our clients who run Google AdWords campaigns with our agency.  The real benefit of sharing data between Google Analytics & Google AdWords is the vast amount of extra data that is provided that is not possible within the standard Google AdWords reports such as the real ROI on your AdWords campaign.  It is the most transparent way that we can show you where you money is being spent and its direct impact on your website and online marketing results.

Google AdWords are Quick & Effective

Google Adwords campaigns are one the of quickest and most effective marketing mediums available to business, typically a campaign can be setup within 48 hours. The speed and customisation of campaigns possible is amazing, and any business who is not using Adwords to run their marketing campaigns, is missing out. We can guarantee that your competitors are currently using Google AdWords to steal leads from searches around your brands so why not ensure that you own both the paid and organic results for your brands.

Growing AdWords Platform

Like Microsoft AdCenter, Google Adwords has basic demographic targeting for a number of sites within their content network but they have recently rebuilt their platform to make it more enterprise ready with a number of advanced features.  Some of the new innovations include remarketing, search funnels, click to call and view through conversions.

Start Live within 48 Hours

We can work with your business to get an Adwords campaign running from as little as $500/month (including management).  The Lost Agency also consults with businesses who are currently spending between $500-$35,000/month.

So if you need an extra boost to your business or just want to buy a that AdWords spot above your competitors AdWords contact us.

Kentico

Kentico is a ASP.NET based Content Management System last year had a massive upgrade to the functions and capabilities..  Typically Kentico is suitable to be rolled out in corporate environments that require strict workflow approval processes or those wanting an enterprise ASP.NET solution for their website or intranet.

The Kentico CMS 5.5 is the current version release last year in May 2010 and was a substantial upgrade from the previous Kentico 5.0. Kentico’s development cycle has been also supported by the rapid upgrades to ASP.NET version 4.0.

Following the release of Kentico CMS 6.0 it will only support ASP.NET 3.5 SP1 and ASP.NET 4.0 so now is a good time to ensure you are running atleast Kentico version 5.5 or get ready for Kentico 6.0.

Kentico Version 5.5 contains the following features:
  • Kentico version 5.5 will be Visual Studio 2010 ready
  • Authorization via OpenID and Facebook Connect
  • Mobile section of sample site – this will demonstrate how to prepare optimised pages for the web-browser based smart phones
  • RSS Web parts & widgets for most common document types Blog posts, Blog comments, ….
  • Integration of SharePoint connector and Meta weblog API
  • Template Scopes – you can limit usage of page templates to specific locations in the web
  • Enhancement of grid paging in the Administration UI
  • Global Administrators with no SiteManager access
  • Content Inventory Report
  • Added Support of Bing Maps and Yahoo Maps

Kentico CMS Interface ExampleKentico Corporate Site Example

Kentico CMS 6.0 will offer updated features including

  • Online Marketing Solution
  • User interface offers Dashboards
  • Multiple file uploader
  • Newsletter module
  • eCommerce Improvements
  • Hierarchical Categories
  • Microsoft Chart Controls integration
  • Export report data into Excel
  • Translation workflow
  • Caching in file system
  • Bi-directional Staging
  • Object versioning for development objects

Major Improvements in Kentico 6.0
The big improvements are marketing solution similar to SiteCore, an newsletter module similar to an email marketing platform and a ecommerce solution similar to a shopping cart platform.

Kentico CMS is full featured

Kentico CMS for ASP.NET is an enterprise level full-featured content management system.  It is used in over 4,000 websites worldwide due to its robust and stable platform with low implementation costs. Kentico is for building on-line stores, intranets, social networks and websites.

Because its ASP.NET it is easy for content editors to use and provides unmatched flexibility for your web developers. Kentico comes with many features such as workflow, on-line forms, widgets, newsletters, forums, permissions, mulitlingual support, e-commerce support, blogs & polls, wiki platforms, event calendars, web analytics and geo-mapping options.

Kentico offers Developers

  • Rapid web site development
  • Highly customisable designs
  • Open and extensible architecture
  • Control over the HTML code

Kentico offers Site Owners

  • User-friendly interface
  • WYSIWYG editor
  • 13 built in modules
  • An affordable price

Kentico Intranet Solutions combines features of Kentico CMS, including:

  • content management
  • document libraries
  • project management
  • workgroups
  • social networking features
  • and more…

Kentico Custom Portal Solutions

  • user and access rights management
  • Web content management
  • document management
  • project and task management
  • hundreds of built-in web parts
  • modules – Forums, Blogs, Reporting, Media Libraries, Event Calendars….
  • dashboard widgets that can be personalised by site users

Kentico SharePoint Support?
Kentico allows business users to create their content in SharePoint and publish it to the web, which avoids the issue of having to manage the same content in multiple places. Kentico also offers WCM, eCommerce & Social Networking features offers in SharePoint. The Kentico SharePoint Connector is free and can even be used with the free ediition of Kentico CMS.

The Kentico SharePoint connector allows companies to leverage their often large investment in SharePoint while enhancing their website by it’s functionality. Typically your Kentico CMS will be setup and connected to your SharePoint server by your web developer.

Windows Azure (Cloud computing)
Kentico CMS installation does not need any extra code to leverage the Microsoft Azure platform. Your Kentico CMS running on Windows Azure offers the same user experience and functionality as the standard Kentico install. The benefits of using Windows Azure is it allows your company to optimise your cost per website hosting with a unlimited scaling potential.

Kentico CMS Costs
There are 3 versions available for Kentico license:

  1. Free edition $0
  2. Base License $1999
  3. Ultimate License $4999

Kentico License Features

  • Free License: only 100 site members, only 1000 pages, only 1 admin and editor
  • Base License: 100 product limit, 3 forums, 5 blogs
  • Ultimate License: Unlimited products, unlimited forums, unlimited blogs

Why go Kentico Ultimate?
The license includes a number of extra web parts that you can utilise

  • groups & friends
  • private messaging
  • staging
  • web analytics
  • message boards
  • user contributions

Kentico Custom Licenses

  1. Small Business License
  2. eCommerce Package
  3. Social Networking Package

Kentico Web Analytics

Google Analaytics web part with support for asynchronous script is natively included from Kentico version 6.0. If you purchase the Ultimate license web analytics is included that includes the ability to track campaigns and conversions within Kentico.

Kentico Webdesign Partners
The Lost Agency is not a webdesign or web development firm so we have partnered with a number of developers who we recommend and have found to be excellent at what they do. We have spoken to a number of web development companies that specialise in ASP.NET solutions so please contact us if you would like to receive more information from them about their ability to undertake your Kentico project.

Next Digital LogoNext Digital is one of Australia’s leading digital agencies with over 200 digital media and marketing specialists who work from offices in Sydney, Melbourne, Brisbane and Shanghai. Our team brings together the creativity, technical excellence and business sense needed to provide the digital horsepower behind many of Australia’s best known companies and brands including Crown, Ford, Qantas, Transurban, News Digital Media, Harvey Norman, Jetstar and Vivas Lend Lease. They are the leading Web Development & Design firms in Australia.

Link Building Services

The Lost Agency has been working with clients and agencies to build links since 2007 and we continue to focus and fine tune our skills on our consulting projects.  We have always ensured that we avoid suppliers who don’t deliver the results or those who skip corners or place the clients reputation at risk. Early in the our director’s career he recognised the value of quality suppliers and how many in the search industry appeared to place business intelligence and ethics last.

The concept of building traffic for the purpose of building traffic has never been one that The Lost Agency has agreed with, and using the director’s experience in Web Analytics they are able to combine the business intelligence with a quality link building campaign to get transparent and long term results for his clients.  Search optimisation is not a black art nor a game of smoke and mirrors as many agencies try to make it appear, it is simply down to who has the time to do the most effective research and often who can dedicate the most resources to a project.

The concept of link building is sometimes misunderstood as its not the simple process of just paying down an amount of getting X number of links.  While there are many agencies that work on this model it is not one that offers transparency, true benefits or long term results. Much of the poor quality link building is the result of cutting corners, enforcing unrealistic expectations or not sufficient budget allocated to the project.  While there are a number of steps they can vary depending on the competitive nature of the industry, the expected results, existing data and prior experience on link building campaigns.

Some of the common tasks that are undertaken on any link building project are:

  • Keyword Research
  • Backlink Analysis
  • Competitor Research
  • Establish link building budgets
  • Establish campaign timelines
  • Directory submission
  • Relationship building with websites
  • Link Partnerships
  • Link Building

The three key off-site optimisation strategies revolve around 3 key areas and may operate interdependently of existing seo projects and marketing campaigns.  The three key areas focus of the core ideas of link building and have been used to examine ranking roadblocks, as to why you can’t get past 3rd place on the search results.

  1. Link Building
  2. Viral Marketing
  3. Link Analysis

The Lost Agency offers a number of its agencies a enterprise level link analysis product, working with some of the largest companies in Australia on past projects and working with our link building partners Dejan offer a number of SEO Packages that can scale the required resources to meet any project schedule or budget.  If you are looking for pure link building projects they can start from $500/month you can contact our office for more details about their link building packages.

Google AdWords Campaigns


Google search provides one of the largest advertising networks in the world is available for business to target through Google AdWords Campaigns.  The sponsored links appear as a small text ads above and alongisde your search queries on Google and across a number of Google partner search engines such as AOL and within sites using Google custom search engine. The Google network includes a number of search and content websites including blogs and other products.  The Google network is the world’s largest advertising network reaching over 86% of internet users worldwide.  The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.

Search Network - The search network also includes local results with Google Maps, Google Product Search, Google Groups, Gmail and Amazon.com and some of the many Google Content network partners include:
  • About.com
  • Lycos
  • Business.com
  • FoodNetwork
  • Nytimes.com
  • InfoSpace
  • Reed Business
  • HGTV.com
  • HowStuffWorks
The biggest benefit of Google AdWords campaigns is that it can include a number of sites from the DoubleClick Ad Exchange. Content network placements are optional or used as an alternative to keyword targeting.  Your Google AdWords Campaign can target individual websites or flexible placements in the Google Content Network where ads will appear.  The benefits of a Google AdWords campaign is that it ensures your ads appear in the most relevant locations online so that your customers can find you.
Google AdWords with mobile - Google will be expanded its AdWords platform to include placement on AdMob one of the largest mobile advertising networks on iPhones, iPods and other hign end devices.  If selected we can expand your AdWords campaign from just computers to also include mobile devices you can target other full-browser mobile devices such as Nexus One, T-Mobile G1s, Symbian OS and similar mobile devices.  It is also possible to have a Google AdWords campaign just focused on mobile devices and utilise Google’s Click to Call for your marketing campaigns.
Maps Sponsored Listings - Google AdWords can be used to show for local or geographic queries along the bottom of Google Maps but can also be expanded to include logo’s to ensure your business stands out from the competition.  The below example is shown for a search for “new york hotels” and the Wyndham Hotel can be see easily amongst the hundreds of competitors with its distinctive blue and white logo.  These Google Maps sponsored links are a suitable way to capture the 20-40% of search queries that are local.
Google Product Results - Google Base is now known as Google Product Search and is powered by the Google Merchant Center so we can set it up so that can directly feed your inventory data into your AdWords campaign. There are two options our clients use to import their product data, the first is via a data feed which contains all your content into a XML or tab-delimited text file which you can send the feed direct via Google Merchant Center account or via FTP. We advise for larger clients or those with developers with technical experience, you can integrate your applications with Google Merchant Center using the Google Base API. The example below shows a search for jeans showing the relevant products accompanied by images within the search results.
Google Product Search Jeans
Google Content Network - Google AdWords Campaigns can also be run across the thousands of sites across the web that have Google Adsense or DoubleClick installed and have content contextually matched to your keywords.  The content network can typically reach a larger segment of the market that it might be ineffective or too expensive on a traditional search campaign.
AdWords on Google TV - Google AdWords Campaigns can already be run on Digital/Cable TV channels but as announced last week, it will be now possible to reach audiences via Sony Internet TVs, Logitech set-top boxes and via Dish Network subscribers with Google AdWords.
Google AdWords versus Link Building - We think that there is a complimentary relationship between Paid & Organic and research has shown there is a direct benefit in being shown both in the organic and paid results with increased clicks and even a lift in conversion rates.  We feel the benefit of a Google AdWords over SEO campaigns, is that we can maintain almost complete control over your marketing campaign, set maximum daily budgets, work to deliver a set number of clicks or impressions and even where and when your Ads will show.  The more advanced options for larger campaigns include being able to set dynamic cost per lead values or cost per sale values, depending on a number of factors defined by you the client.We always work to ensure that we exceed these targets but will advise if we feel the targets are unrealistic but will also work with your campaign to continuously optimise performance beyond the targets you set. It is not impossible to use the same measurement metrics for your SEO campaign but we advise clients that it can be more costly and time consuming to get a similar level of control over your SEO campaigns.  It is now very realistic to abandon and reallocate your expensive traditional offline advertising such as Magazines, Television and Yellowpages with Google AdWords or Microsoft AdCenter paid campaigns.  The biggest benefit is that unlike SEO we can typically get a campaign live within 48 hours of contacting our agency.
AdWords supports Search Campaigns - We know how much our competitors are paying to be listed alongside many of our search results for a number of terms we rank in the top results or atleast first page of the results, but we made the decision based on data gathered by our AdWords campaigns to refocus our budgets towards SEO.  Early in the marketing process of a new brand or product AdWords helps build and define your brand as well as providing data back about if the campaign will be cost effective long term and what is the estimated size of the market.
Google AdWords allows for much testing of keywords, ad messages that would not be cost effective or possible with a standard SEO campaign but the data can be feed back to ensure your Link Building activities are on track.
AdWords links with Google Analytics - The Lost Agency is a specialist agency when it comes to Google Analytics and we can assist you with integration of your Google Adwords account into your Google Analytics account.  The task can be complicated by external factors but we are able to offer this for our clients who run Google AdWords campaigns with our agency.  The real benefit of sharing data between Google Analytics & Google AdWords is the vast amount of extra data that is provided that is not possible within the standard Google AdWords reports such as the real ROI on your AdWords campaign.  It is the most transparent way that we can show you where you money is being spent and its direct impact on your website and online marketing results.
AdWords is Quick & Effective - Google Adwords campaigns are one the of quickest and most effective marketing mediums available to business, typically a campaign can be setup within 48 hours. The speed and customisation of campaigns possible is amazing, and any business who is not using Adwords to run their marketing campaigns, is missing out. We can guarantee that your competitors are currently using Google AdWords to steal leads from searches around your brands so why not ensure that you own both the paid and organic results for your brands.

Growing AdWords Platform - Like Microsoft AdCenter, Google Adwords has basic demographic targeting for a number of sites within their content network but they have recently rebuilt their platform to make it more enterprise ready with a number of advanced features.  Some of the new innovations include remarketing, search funnels, click to call and view through conversions.

Start Live within 48 Hours - We can work with your business to get an Adwords campaign running from as little as $500/month (including management).  The Lost Agency also consults with businesses who are currently spending between $500-$35,000/month. So if you need an extra boost to your business or just want to buy a that AdWords spot above your competitors AdWord contact us.