The Lost Agency provides a number of search engine optimisation “SEO” and search marketing services “SEM” to help market your business online. The advantage with search engine marketing is that it drives visitors to your website almost instantly and is used to complement organic seo campaigns, and can be used for marketing campaigns that are changing constantly.
The focus of our sem campaigns is on largest ad display network in the world. These paid links show next around 85-92% of all search queries conducted in Australia and gives you the largest possible target market. We can take over control of these campaigns for a low monthly fee and you will be suprised how much improvement we can attain on your campaign.
This product typically is useful for marketing your products outside Australia on Microsoft’s BING search engine, it typically has higher CTR and lower CPC than Google AdWords. Bing Ads continues to offer some more advanced features that Google still do not offer. Bing Ads can allow you to display across the Yahoo!7 and NineMSN networks within Australia and are displayed next to around 1.1 billion searches a month.
We dont just guess what you competitors are doing, we track their online campaigns and estimate their spending patterns and what is their online focus. We also track their use of directories, SEO campaigns, Blogs, and multiple sponsored search results. We typically track around 10-25 competitors against around 100-250 keywords and how well they are performing against you in search rankings. We use this information to better target your campaign and work to reduce their online competitive advantage.
We can examine your existing online marketing campaigns as we feel there is always room for improvement and we examine your campaign and make changes to ensure that you are getting all that you can from your SEM campaigns. Many SEM agencies dont use a number of features to save their time. We take the effort to implement these features as they can provide a great benefit to your campaign and provide better ROI calculations.
There are some major pitfall in this area that many companies seem to stumble into because they buy blanket ad space and dont have any control over where the ads are displayed. Some older agencies and advertisers are refusing to spend clients money on the content placement networks because they don’t understand the benefits. With over 70% of advertisers refusing to advertise next to user generated video, followed by close to 40% avoiding placement next to user generated blogs. The user generated content market current only makes up around 1% of total online spending but is fast growing and offers much lower CPC rates.
Advertising on sites like Linkedin, Facebook, Twitter can present a number of problems, and even some of the worlds largest media companies still dont understand how to correctly run a campaign. Some agencies and advertisers are refusing to spend clients money on user generated content because they dont understand it. Over 1/4 refusing to advertise on social media sites which shows some refinements are necessary for any social campaign. We work with quality partners to help you run social media campaigns using a combination of Blogs, Twitter, Linkedin and Facebook.