Google search provides one of the largest advertising networks in the world is available for business to target through Google AdWords Campaigns. The sponsored links appear as a small text ads above and alongisde your search queries on Google and across a number of Google partner search engines such as AOL and within sites using Google custom search engine. The Google network includes a number of search and content websites including blogs and other products. The Google network is the world’s largest advertising network reaching over 86% of internet users worldwide. The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.
Google Search Network
The Google search network also includes local results with Google Maps, Google Product Search, Google Groups, Gmail and Amazon.com and some of the many Google Content network partners include:
- About.com
- Lycos
- Nytimes
- InfoSpace
- Reed Business
- Business.com
- FoodNetwork
- Home & Garden Television
- HowStuffWorks
The benefit of Google AdWords campaigns is that it can include a number of sites from the DoubleClick Ad Exchange. Content network placements are optional or used as an alternative to keyword targeting. Your Google AdWords Campaign can target individual websites or flexible placements in the Google Content Network where ads will appear. The benefits of a Google AdWords campaign is that it ensures your ads appear in the most relevant locations online so that your customers can find you.
Google AdWords with mobile devices
Google will be expanded its AdWords platform to include placement on AdMob one of the largest mobile advertising networks on iPhones, iPods and other hign end devices. If selected we can expand your AdWords campaign from just computers to also include mobile devices you can target other full-browser mobile devices such as Nexus One, T-Mobile G1s, Symbian OS and similar mobile devices. It is also possible to have a Google AdWords campaign just focused on mobile devices and utilise Google’s Click to Call for your marketing campaigns.
Google Maps Sponsored Listings
Google AdWords can be used to show for local or geographic queries along the bottom of Google Maps but can also be expanded to include logo’s to ensure your business stands out from the competition. The below example is shown for a search for “new york hotels” and the Wyndham Garden Hotel can be see easily amongst the hundreds of competitors with its distinctive blue and white logo. These Google Maps sponsored links are a suitable way to capture the 20-40% of search queries that are local.
Google Base Product Results
Google Base is now known as Google Product Search and is powered by the Google Merchant Center so we can set it up so that can directly feed your inventory data into your AdWords campaign. There are two options our clients use to import their product data, the first is via a data feed which contains all your content into a XML or tab-delimited text file which you can send the feed direct via Google Merchant Center account or via FTP. We advise for larger clients or those with developers with technical experience, you can integrate your applications with Google Merchant Center using the Google Base API. The example below shows a search for jeans showing the relevant products accompanied by images within the search results.
Google Content Network
Google AdWords Campaigns can also be run across the thousands of sites across the web that have Google Adsense or DoubleClick installed and have content contextually matched to your keywords. The content network can typically reach a larger segment of the market that it might be ineffective or too expensive on a traditional search campaign.
AdWords on Google TV
Google AdWords Campaigns can already be run on Digital/Cable TV channels but as announced last week, it will be now possible to reach audiences via Sony Internet TVs, Logitech set-top boxes and via Dish Network subscribers with Google AdWords.
Google AdWords versus SEO
We think that there is a complimentary relationship between Paid & Organic and research has shown there is a direct benefit in being shown both in the organic and paid results with increased clicks and even a lift in conversion rates. We feel the benefit of a Google AdWords over SEO campaigns, is that we can maintain almost complete control over your marketing campaign, set maximum daily budgets, work to deliver a set number of clicks or impressions and even where and when your Ads will show. The more advanced options for larger campaigns include being able to set dynamic cost per lead values or cost per sale values, depending on a number of factors defined by you the client.
We always work to ensure that we exceed these targets but will advise if we feel the targets are unrealistic but will also work with your campaign to continuously optimise performance beyond the targets you set.
It is not impossible to use the same measurement metrics for your SEO campaign but we advise clients that it can be more costly and time consuming to get a similar level of control over your SEO campaigns. It is now very realistic to abandon and reallocate your expensive traditional offline advertising such as Magazines, Television and Yellowpages with Google AdWords or Microsoft AdCenter paid campaigns. The biggest benefit is that unlike SEO we can typically get a campaign live within 48 hours of contacting our agency.
AdWords supports SEO Campaigns
We know how much our competitors are paying to be listed alongside many of our search results for a number of terms we rank in the top results or atleast first page of the results, but we made the decision based on data gathered by our AdWords campaigns to refocus our budgets towards SEO. Early in the marketing process of a new brand or product AdWords helps build and define your brand as well as providing data back about if the campaign will be cost effective long term and what is the estimated size of the market.
Google AdWords allows for much testing of keywords, ad messages that would not be cost effective or possible with a standard SEO campaign but the data can be feed back to ensure your Link Building activities are on track.
Google AdWords links with Google Analytics
The Lost Agency is a specialist agency when it comes to Google Analytics and we can assist you with integration of your Google Adwords account into your Google Analytics account. The task can be complicated by external factors but we are able to offer this for our clients who run Google AdWords campaigns with our agency. The real benefit of sharing data between Google Analytics & Google AdWords is the vast amount of extra data that is provided that is not possible within the standard Google AdWords reports such as the real ROI on your AdWords campaign. It is the most transparent way that we can show you where you money is being spent and its direct impact on your website and online marketing results.
Google AdWords are Quick & Effective
Google Adwords campaigns are one the of quickest and most effective marketing mediums available to business, typically a campaign can be setup within 48 hours. The speed and customisation of campaigns possible is amazing, and any business who is not using Adwords to run their marketing campaigns, is missing out. We can guarantee that your competitors are currently using Google AdWords to steal leads from searches around your brands so why not ensure that you own both the paid and organic results for your brands.
Growing AdWords Platform
Like Microsoft AdCenter, Google Adwords has basic demographic targeting for a number of sites within their content network but they have recently rebuilt their platform to make it more enterprise ready with a number of advanced features. Some of the new innovations include remarketing, search funnels, click to call and view through conversions.
Start Live within 48 Hours
We can work with your business to get an Adwords campaign running from as little as $500/month (including management). The Lost Agency also consults with businesses who are currently spending between $500-$35,000/month.
So if you need an extra boost to your business or just want to buy a that AdWords spot above your competitors
AdWords contact us.
