Skip to content
3

Campaign Phone Tracking

There are a number of phone tracking options available, we are currently reviewing a number of options. We suggest Skype offers one of the cheapest solutions if you want to start to experiment with using multiple phone numbers to track calls. A number of call tracking platforms offer a live reporting option that enables your calls to be tied into your web analytics solution for better reporting and easier campaign analysis against other platforms such as Facebook Ads, Email Marketing or Google AdWords.


  • Skype Visitors to Call Rate: 78 visitors to generate 1 call
  • Skype Visitor to Call Cost: $2.68 per call
  • 1300 Number Visitors to Call Rate: 15 visitors to generate 1 call
  • 1300 Number Visitor to Call Cost: $2.45 per call

The sheer number of calls generated lowered the actual cost per call, it was supported by a much higher conversion rate of people making the decision to contact the company via the 1300 number.

We found a massive uplift in calls generated for a clients campaign by swapping out a local Skype number on a landing page, but there was also initially a significant drop in lead forms completed once the 1300 number was added.  This meant that we found it slightly more difficult to refine the types of leads generated by a specific group of keywords or when a certain Google Ad was displayed, but the volume has initially outweighed the disadvantage of just being able to track phone calls.

If you can think about any element of your marketing campaign you can also track the phone calls it generates.
  • Offer local phone numbers to every office that you can track
  • Run national campaigns with Toll Free Tracking
Why should you be using Campaign Phone Tracking?
  1. If you business is focused on Lead Generation
  2. If your customers usually complete Offline Conversions
  3. If you need to evaluate more about how the Pay per click campaign is driving business
  4. If you are spending money on a Social Media Campaign and need to track responses
  5. If you are spending money on Search Optimisation Campaigns and want to improve transparency
  6. If you need or want Direct Response Measurement
What other Campaigns can be tracked via phone?
  • Tracking response to Brochure drops
  • Tracking calls generated by Newspaper editorials
  • Tracking if big spends on Television deliver results
  • If giving out Promotional gear at trade shows leads to sales
  • What is the value your field staff are generating via handing out Business Cards?
  • Do you see a real return on your exposure at Expos/Seminars?