So who has The Lost Agency helped lately?

We dont actually advertise who our clients are because we are a client focused agency. When we have just started a campaign it's not in their interest to advertise that they are using social media, sem campaigns, web analytics or google optimisation projectst. They want to stay ahead of their competitors so we keep this discreet and focus on helping them grow their business. Once the campaign has completed or they have reached their initial goals we may then disclose our clients with their permission.

Current/Past Industries

Media

Travel

Medical

Weddings

Employment

Safety

Retail

Real Estate

Property Development

Tourism

State Development

Education

If you want to get your name up in lights at the top of the search results contact our agency today.

Web Analytics based SEO Agency

Key Concepts

Partners

Assocations

SEM Agency

The Lost Agency provides a number of search engine optimisation "SEO" and search marketing services "SEM" to help market your business online. The advantage with search engine marketing is that it drives visitors to your website almost instantly and is used to complement organic seo campaigns, and can be used for marketing campaigns that are changing constantly. If you want to know more about what is SEM. SEM is an important part of promoting your business online and because ROI is important to business we typically use analytics software to track these visitors to your site. We also use this data to help improve your site for your visitors and we can help you focus on increasing your conversion rates for your website visitors.

Google AdWords
The focus of our sem campaigns is on largest ad display network in the world. These paid links show next around 85-92% of all search queries conducted in Australia and gives you the largest possible target market. We can take over control of these campaigns for a low monthly fee and you will be suprised how much improvement we can attain on your campaign.

Yahoo Search Marketing
This is the 2nd largest sem display network in Australia and provides some features suitable for some campaigns and typically campaigns have lower Cost-Per-Click base and a higher Click-Thru-Rate. Yahoo! Search Marketing Ads display across the Yahoo!7 and NineMSN networks within Australia and are displayed next to around 1.1 billion searches a month.
MSN adCenter
This product typically is useful for marketing your products outside Australia on Microsoft's newly launched Bing search engine. It continues to offer some more advanced features that Yahoo! and Google still do not offer.
Competitor Research
We dont just guess what you competitors are doing, we track their online campaigns and estimate their spending patterns and what is their online focus. We also track their use of directories, SEO campaigns, Blogs, and multiple sponsored search results. We typically track around 10-25 competitors against around 100-250 keywords and how well they are performing against you in search rankings. We use this information to better target your campaign and work to reduce their online competitive advantage.
If you are looking for some assistance around keyword research we suggest KeyCompete.com
Campaign Analysis
We can examine your existing online marketing campaigns as we feel there is always room for improvement and we examine your campaign and make changes to ensure that you are getting all that you can from your SEM campaigns. Many SEM agencies dont use a number of features to save their time. We take the effort to implement these features as they can provide a great benefit to your campaign and provide better ROI calculations.
Content Placement
There are some major pitfall in this area that many companies seem to stumble into because they buy blanket ad space and dont have any control over where the ads are displayed. Some older agencies and advertisers are refusing to spend clients money on the content placement networks because they don't understand the benefits. With over 70% of advertisers refusing to advertise next to user generated video, followed by close to 40% avoiding placement next to user generated blogs. The user generated content market current only makes up around 1% of total online spending but is fast growing and offers much lower CPC rates.
Social Media Campaigns
Advertising on sites like MySpace, Facebook, Twitter can present a number of problems, and even some of the worlds largest media companies still dont understand how to correctly run a campaign. Some agencies and advertisers are refusing to spend clients money on user generated content because they dont understand it. Over 1/4 refusing to advertise on social media sites which shows some refinements are necessary for any social campaign. We work with quality partners to help you run social media campaigns using Blogs, Twitter and Facebook.