In a time long ago, in a country far down under...The Lost Agency was started with an idea that things shouldn’t really be so hard to find! We built a brand around what we had, why start a company if you don’t practice what you preach from the start.

We focused on a catchy name that had all the domains available to protect our brand and worked from there. There was no point in having a company website that already had a number of competitors with similar domains or having to pay thousands to buy an existing website, we built our brand from the ground up.

We based the company about 5 main areas that we realised would prove the most useful to business and the least understood. So if you are interested in helping your business using online tools, and want honest feedback and useful advice contact us today!

Web Analytics based SEO Agency

Brand Poll

Rate your brand protection views
 
Brand Protection Services - Domain Protection

Brand Protection Services - Domain Protection

Protecting your domain is one that many businesses understand, but protecting against fraud and your competitors registering these domains and stealing away your legitimate visitors. Domains can drive traffic to your site that are related to your brand or service try this link www.domainprotection.com.au and notice that we own that domain. We practice what we preach and have registered a large number of domains that should protect our brand online.

Investment in Domains

To have a look at how serious some firms are in protecting their identity online, have a look at how many domains they have invested in. These are just a guide and companies don’t always register names directly often using 3rd parties or privacy options to hide owner also many of these companies have local operations that also have more possible domains registered locally.

Many of these companies have registered common misspellings of brand or service and some are lucky enough to have Top level domains (.com) such as ANZ. There are also a number of companies that use their marketing agencies to register domains and control these while the campaign is active. These figures can be used to give you a understanding of how important these leading companies see in securing domain names for their brands, products and services but is not a full picture.

Global Brands (approx number of domains)

Australian Brands (approx number of domains)

"Microsoft Corporation" (19,387)
"Google" (9,750)
"Fox" (5,050)
"British Airways" (168)
"Yahoo" (3,624)
"YouTube" (1,223)
"eBay" (632)
"Facebook" (106)
"Diageo" (425)
"Apple" (207)
"Virgin Enterprises" (1,772)
"BMW AG" (3,715)
"Starbucks Coffee" (582)

"News Limited" (133)
"Qantas Airways" (125)
"WEBCENTRAL" (382)
"Melbourne IT" (264)
"Telstra Corporation" (170)
"ANZ Bank" (65)
"Wotif" (39)
"FLIGHT CENTRE" (123)
"National Rugby League" (9)

Examples of missed domains

Many companies prefer to operate local country specific domains such Google.com.au, News.com.au which makes it easy for marketing locally and correlates to good rankings with country specific search queries. There are some firms that did not examine this issue when building their brand, Facebook.com.au is not actually a related company but takes advantage of a strong brand and good traffic to sell PPC click ads, with a estimated 1500 visitors going to the wrong site each month. If Facebook is to ever launch an Australian domain they must try and purchase this domain because initially they didn’t prepare their domain strategy.

If you want to get serious about protecting your brand and growing your presence online contact us today.