In a time long ago, in a country far down under...The Lost Agency was started with an idea that things shouldn’t really be so hard to find! We built a brand around what we had, why start a company if you don’t practice what you preach from the start.

We focused on a catchy name that had all the domains available to protect our brand and worked from there. There was no point in having a company website that already had a number of competitors with similar domains or having to pay thousands to buy an existing website, we built our brand from the ground up.

We based the company about 5 main areas that we realised would prove the most useful to business and the least understood. So if you are interested in helping your business using online tools, and want honest feedback and useful advice contact us today!

Web Analytics based SEO Agency
Brand Protection Services - Brand Management

Brand Protection Services - Brand Management

Protecting your brand online is one that very few people actually understand; we seek to provide you with the tools that you will require to best protect your business interests.

There are a number of tools that monitor your brand name 24/7 across newspapers, magazines, blogs and even YouTube. This should be an important part of your advertising strategy as you can be alerted of possible PR issues before you see your company on the evening news or FrontPage of the paper as you head to work.

Example 1
Sony

Sony Battery Fires
If you Google "Sony battery" you receive around 877,000 results and the 2nd result is "The stages of an exploding laptop battery" and "Sony Battery Recall" is 4th on the results. There was a global search query spike between August 2006 and November 2006, after a Dell laptop caught fire at a conference in June 2006. It wasn’t until 28th September 2006, that Sony organised a global replacement programme for a number of battery packs supplied to computer makers, including Toshiba. Monitoring the online interest and issues could have indicated the scale of this issue and the provided the company with the data to make a earlier decision about a recall. This was an example of poor brand management in a online world, especially for such a trendy company.

Update: Sony has recalled another 100,000 batteries during November 2008.

Battery Fire

If you want to get serious about protecting your brand and growing your presence online contact us today.