So who has The Lost Agency helped lately?

We dont actually advertise who our clients are because we are a client focused agency.  When we have just started a campaign it's not in their interest to advertise that they are using social media, sem campaigns, web analytics or google optimisation projectst.  They want to stay ahead of their competitors so we keep this discreet and focus on helping them grow their business.  Once the campaign has completed or they have reached their initial goals we may then disclose our clients with their permission.

 

Current/Past Industries

Media

Travel

Medical

Weddings

Employment

Safety

Retail

Real Estate

Property Development

Tourism

State Development

Education

 

If you want to get your name up in lights at the top of the search results contact our agency today.

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Brand Management

Brand Protection Services - Brand Control

Protecting your brand online is one that very few people actually understand; we seek to provide you with the tools that you will require to best protect your business interests. Check out some of our recent blog articles on how companies have had their brands damaged online such as Youtube Dominos or Amazonfail

There are a number of tools that monitor your brand name 24/7 across newspapers, magazines, blogs and even YouTube. This should be an important part of your advertising strategy as you can be alerted of possible PR issues before you see your company on the evening news or FrontPage of the paper as you head to work.

Example 1
Sony

Sony Battery Fires
If you Google "Sony battery" you receive around 877,000 results and the 2nd result is "The stages of an exploding laptop battery" and "Sony Battery Recall" is 4th on the results. There was a global search query spike between August 2006 and November 2006, after a Dell laptop caught fire at a conference in June 2006. It wasn’t until 28th September 2006, that Sony organised a global replacement programme for a number of battery packs supplied to computer makers, including Toshiba. Monitoring the online interest and issues could have indicated the scale of this issue and the provided the company with the data to make a earlier decision about a recall. This was an example of poor brand management in a online world, especially for such a trendy company.

 

Battery Fire

If you want to get serious about protecting your brand and growing your presence online contact us today.

 
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