In a time long ago, in a country far down under...The Lost Agency was started with an idea that things shouldn’t really be so hard to find! We built a brand around what we had, why start a company if you don’t practice what you preach from the start.

We focused on a catchy name that had all the domains available to protect our brand and worked from there. There was no point in having a company website that already had a number of competitors with similar domains or having to pay thousands to buy an existing website, we built our brand from the ground up.

We based the company about 5 main areas that we realised would prove the most useful to business and the least understood. So if you are interested in helping your business using online tools, and want honest feedback and useful advice contact us today!

Web Analytics based SEO Agency

Analytics Poll

What would you use Analytics for?
 
Web Analytics

Web Analytics

Understanding your website visitors based on your web analytics data is one of the most important elements of any online marketing program. The problem is that many firms don't have the time to begin to understand what they do when they come to your site. This analytics data is an important feedback element that should direct your budgets for your marketing campaigns. There is two important areas to understand, what visitors tell you and what you can interrupt from their behaviour. Web Analytics can help you bridge the gap.

What Web Visitors Analysis Can Tell You

What was the site or keyword that referred them to your site
What geographic region they are from “brisbane, England, Europe”
What time of day or day of the week they visited
Have they been to your site before
What is their likely gender “male” “female”
What is their general occupation "student, office worker, government, management"
What is their age group “18-25” “26-31”

What You Can Learn from Web Analysis

What important keyword phrases are relevant to your industry
What important keyword phrases are used by your potential clients
Do certain times of the day mean better conversions or higher sales
What keywords generate the higher ROI
What keywords provide the highest conversion rates for signups
What areas of the site could be improved

Examples of Successful Web Analysis

Virgin Blue understand from their website traffic that a number of people book their holidays or flights while at work, and if they are very busy will do this during their lunch breaks. They have developed a marketing campaign that increases the importance on this time block and have their daily "Happy Hour" promotion. Which rewards returning visitors and takes advantage of their website visitor psychology.


If you are interested in learning more about your website visitors and improving your business online contact our office about web analytics.