MSN Analytics

In a time long ago, in a country far down under...The Lost Agency was started with an idea that things shouldn’t really be so hard to find! We built a brand around what we had, why start a company if you don’t practice what you preach from the start.

We focused on a catchy name that had all the domains available to protect our brand and worked from there. There was no point in having a company website that already had a number of competitors with similar domains or having to pay thousands to buy an existing website, we built our brand from the ground up.

We based the company about 5 main areas that we realised would prove the most useful to business and the least understood. So if you are interested in helping your business using online tools, and want honest feedback and useful advice contact us today!

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MSN Analytics

The technology behind MSN analytics was acquired by Microsoft with the purchase of Deep Matrix. This analytics software similar to Google Urchin provides analysis tools such as LiveSTATS for web hosting companies like WebCentral use to provide their clients with statistics from their hosting weblogs. Web analytics can be so much more for business and MSN Analytics is one of the newer products to the market and offers a number of very powerful features.

There are a number of interesting analysis features that this MSN analytic tool provides and we can examine your site visitors by also using this tool. We have provided a limited outline of some of the features and they are listed below. The best feature of MSN Analytics is the inclusion of demographic data, which often is only included in overpriced options such as Omniture Site Catalyst.

If you want to know more about MSN Analytics and how it can help your business and better understand your website visitors contact our office today.

Traffic

Visitors

Visitor Loyalty

New & Repeat

Pages & Content

TreeMap Traffic View
Media & Downloads

Referrals

Inbound Referrals
Outbound Referrals

Goals

Goals
ROI

Commerce

Conversions
ROI

Funnels

Funnels

Visitor Information

Browers
OS
Language

MSN Analytics Features

Dynamic Content Exclusions – These exclusions allow you to specify dynamically-generated webpage parameters that you want excluded from your reports.

Manage goals and process funnels – you can use these features to define goals for your website, and the funnels you expect your website visitors will pass through

Manage Campaigns – you can use this feature to control all your advertising campaigns through your MSN account, a more advanced version of Google Conversion Tracking.

Exclude IP addresses - this will increase the report accuracy by excluding specific IP addresses such as company networks or IT staff checking the site.

View reports - you can track all the critical data about your website visitors and how they navigate through your webpages.

Manage Domains – MSN Analytics works on domain tracking which is more advanced than Google Analytics site tracking. You can track multiple domains and domain redirects simply.

Limitations of MSN Analytics

MSN Analytics has its own way of displaying data and has limitations in what is reported, we often suggest that clients use more than one analytics tool to ensure they capture all the important data. MSN analytics is less flexible in data comparison and date ranges. There has just been a complete upgrade of the software and it removed a number of previous bugs.