The Lost Agency was started by our marketing director “David Iwanow” and we have worked to be a business focused web marketing partner for your business. The Lost Agency’s goal is that we are here to help you grow your business online in the most effective way.
We will work with you using a number of advanced tools based on your requirements as part of a digital strategy and what is important to your business. We can work in search campaigns to build traffic to your site, understand your current traffic patterns to improve conversion rates and help you protect your brand in the search results.
Our director regularly contributes articles for MarketingMag as one of their Guru Bloggers, also for Technorati blog for more technical and technology topics, Search Engine Journal and DynamicBusiness. He has also co-authored “Google Advertising Tools 2nd Edition” for O’Reilly Media.
Showing our support of web analytics and expertise our director was one of the first consultants in Australia to sit the exam testing his knowledge of Google Analytics. He has passed the Google Analytics Individual Qualification (IQ) program, and is therefore a Google Analytics qualified.
To verify our GAIQ program certification please visit this link.
If you are not getting enough traffic through Google, we can examine google optimisation and how it maybe suitable for your business. The benefit of SEO is that it will increase your ranking in search results which will generate more traffic to your website and drive more sales leads to your business. We will work with you to beat your competitors through organic search optimisation campaigns and grow your business.
If you want traffic now, we can help you work to build a successful Google AdWords Campaign. This sponsored links advertising campaign will drive targeted traffic immediately to your site and provide instant leads. AdWords campaigns have the advantage that they can supply detailed web analytics reports about your campaigns. These reports are as close to live as possible and we can help you adjust the adwords campaign based on a number of preferences to suit your budget or target market. We can also track your competitors to ensure that your campaigns are adjusted to ensure that you remain ahead.
We also will help with analysis of the current visitors to your site using various web analytics packages. Which with our experience can provide rich data about your website traffic and help you focus on driving business.
We use a number of analytic packages such as Google Analytics to better understand your visitors, why they are visiting your site and what actions they are undertaking while there. We use the web analytic software to build customer profiles and change your web marketing to suit your visitors and get more qualified leads. There are also alternative solutions to look at such as Affiliate Marketing Programs that are purely performance based campaigns and offer a pay per lead/sale model and can be very cost effective.
