All you ever hear about today is search engine optimization, otherwise known as SEO but few understand it. Sure, you know your site needs to be optimized for search engines to like the content enough to rank you appropriately but how are you supposed to know how to do this if you have never done it before? Not to mention, you are probably told to research and use proper keywords but once again, these terms may mean nothing to you and it doesn’t help that information available is so incredibly varied!
The important thing to understand with SEO is that rules for ranking are constantly changing. What placed you on the first place of Google a year ago doesn’t apply anymore and what you do today will change in the future. It is vital that you stay on top of these changes because if you don’t, your site will get harder and harder to find. Yes, that means that you will have to continue to tweak content in the future if you want to stay on top.
What is Website Content?
You probably know that all the text of your site is content but so are photos, videos, tags, your sitemap, comments, affiliate links, etc. When content fulfils the basic need that the visitor has, they will stay on your page. However, if you don’t grab their attention or provide them with the information that they are looking for quickly and in an easy-to-find way, they will move onto the next site. Why should they struggle to find their way around your site when others allow them to get their answers easier? Therefore, your site needs to be clean, informative, rich in SEO and reader-friendly.
Prime Real Estate
Everyone knows that you need to be on that front page of Google to really get the good action but don’t overlook optimizing for Bing and Yahoo who are strong contenders when it comes to targeted traffic. In order to get the position that you want, your content has to be properly optimized. If you can’t do this or are uncertain, hire a freelance writer. The little money you spend will be well worth it when your SEO web content lands you in a desirable position.
Of course, if you have the time, writing SEO content is not nearly as difficult as you may be imagining. Once upon a time you had to irritate your readers while screaming your keyword or do little ticks like put keywords in bold or italic, this is no longer necessary.
Search engines rank based on quality content today. You only need to use your main keyword and a few variations where appropriate and then make sure your title is related and bots know what you’re talking about.
Sometimes getting a better rank is as simple as freshening up your content. Most sites are automatically set up to ping your new content to search engines.
Make sure your content is interesting, free of errors, factual and informative. If you are just throwing content out there that isn’t actually teaching your readers anything of value, you are no better than the rest of the sites and there’s a reason why you’re ranking poorly. Most importantly, don’t be afraid to make changes! Sometimes you need to revert back, other times your changes are a giant step in the right direction!
This guest post is provided by Neil Jones head of marketing for eMobileScan. Based all around Europe, they run a host of web stores all dedicated to providing their customers with solutions that will help to cut costs and increase productivity. Included in their product list are units like the Motorola MC75 and the MC9190