Some LinkedIn major advantages:

• rich profile data
• targeting allows maximum ROI out of your budget
• placement on interactive pages
• trusted business platform
• reach decision makers such as CEO,CFO & MDs

The benefits of LinkedIn is that its profile data is 10x more accurate than typical registration data. LinkedIn allows you to choose your audience based on:

• Industry
• Seniority
• Job Function
• Company Size
• Geography
• Number of Connections
• Gender

There are 2 of solutions for advertising on LinkedIn

1) Larger Budgets ($25,000+)
Reach the world largest group of business decision-makers
Rich display advertising connects direct with members
LinkedIn team can develop the right solution

LinkedIn offers a Premium Audience of Business Decisionmakers

• Growing by 1 million members per month
• 750,000+ Senior Executives from all Fortune 500 companies
• 46% are Business Decision makers
• Average Age of Professional 41
• Average Household Income $109,000

For larger budgets you can connect with your Audience in 3 ways
1) Run-of-Professionals – deliver your message to all industries
2) inCrowds – connect with a specific segment of LinkedIn
3) Custom Targets – reach your specific audience defined by rich LinkedIn profile data

There are 4 placement types available on LinkedIn:

• Wide Skyscraper – 160×600
• Leaderboard – 728×90
• Medium Rectangle – 300×250
• Text Link – 60 characters

2) Smaller Budgets – LinkedIn DirectAds

• Custom targeting options to reach a precise audience
• Pay with your credit card and buy advertising online

LinkedIn DirectAds offer:
Professional rapidly growing community of over 43 million
Average household incomes of over $108,000
Target by seniority, industry, job function, company size…
Simple setup in just a few minutes for as little as $50
Payby clicks or Impressions
Trusted by business professionals
Local targeting of ads based on geography

With a single click you can get started with LinkedIn DirectAds in just a few minutes.

The industries represented on LinkedIn that can be targeted:defense & space,computer hardware,computer software,computer networking,internet,semiconductors,telecommunications,law practice,legal services,management consulting,biotechnology,medical practice,hospital & health care,pharmaceuticals,veterinary,medical equipment,cosmetics,apparel and fashion,sporting goods,tobacco,supermarkets,food production,consumer electronics,consumer goods,furniture,retail,entertainment,gambling & casinos,leisure & travel,hospitality,restaurants,sports,food & beverages,motion pictures and film,broadcast media,museums and institutions,fine art,performing arts,recreational facilities and services,banking,insurance,financial services,real rstate,investment banking/venture,investment management,accounting,construction,building materials,architecture & planning,civil engineering,aviation and aerospace,automotive,chemicals,machinery,mining & metals,oil & energy,shipbuilding,utilities,textiles,paper & forest products,railroad,manufacture,farming,ranching,dairy,fishery,primary/secondary,higher education,education management,research,military,legislative office,judiciary,international affairs,government administration,executive office,law enforcement,public safety,public policy,marketing and advertising,newspapers,publishing,printing,information services,libraries,environmental services,package/freight delivery,individual and family services,religious institutions,civic & social organization,consumer services,transportation/trucking/railroad,warehousing,airlines/aviation,maritime,information technology and services,market research,public relations,design,non-profit organization management,fundraising,program development,writing and editing,staffing and recruiting,professional training,venture capital,political organization,translation and localization,computer games,events services,arts and crafts,electrical and electronic manufacturing,online publishing,nanotechnology,music,logistics and supply chain,plastics,computer and network security,wireless,alternative dispute resolution,security and investigations,facilities services,outsourcing/offshoring,health,wellness and fitness,alternative medicine,media production,animation,commercial real estate,capital markets,think tanks,philanthropy,e-learning,wholesale,import and export,mechanical or industrial engineering,photography,human resources,business supplies and equipment,mental health care,graphic design,international trade and development,wine and spirits,luxury goods and jewelry,renewables and environment,glass,ceramics and concrete,packaging and containers,industrial automation,government relations

Facebook Ads
Facebook Advertising is one of the most powerful way to reach your exact target audience and allows business to connect to real customers.  Facebook Ads allow you to connect with real people reaching over 200,000,000 active Facebook users quickly and easily, and with one of the fastest growing networks this market will continue to grow.

Facebook Advertising allows you to attach social actions to your ads that help increase the relevance and interaction with users.  You can also quickly create demand and branding for your product or service with relevant Facebook ads.

Main Problems inhouse
The main problem with using many of these ads is that the people who setup the campaigns inhouse dont take time to make full use of the ad features such as limiting geographic locations or demographic filters. Cutting corners by your marketing department may cost you your online reputation.

Twitter Ads
Twitter is one of the fastest growing social media platforms in the world, the biggest question is that our agency is asked is how do we catch up.   There are paid solutions that are suitable for SME business that doesnt have the staff or resources to setup a complete social media campaign. There are solutions to quickly build up numbers of twitter followers for existing or brand new accounts adding between 1,000 and 100,000 followers. If you want to find out how to buy Twitter followers check out uSocial. Twitter has the potential to be a great viral network to promote your products and engage with your customers.

Orkut Ads
Google has had issues implementing advertisements onto its social site Orkut and showed many advertisers that social networks are an unreliable advertising vehicle. “Orkut is a Pandora’s box,” says Brian Crotty, a vice president at McCann-Erickson’s Brazil.

Another of the companies that made a decision to withdraw social ads was London based Liquor maker Diageo PLC. It stopped advertising on all of Google’s properties after learning that its ads ran alongside pornographic images on the social site. Diageo said they didn’t realize that ads for its Johnnie Walker brand had appeared on Orkut, where many users are below legal drinking age of 18.

SaferNet tested Google’s automated ad system and noticed that couldn’t tell the difference between a page dedicated to pedophilia and one with ordinary content. This presents major PR problems for most companies choosing to advertise in an area they dont understand and the main issue is that most of the content that they are run the ads next to are user generated content. The problem is that even if the content is not morally or illegal by nature, many users post content that is in violation of copyright laws and intellectual property laws.

There is still not a clear set of steps taken by advertising operators to ensure that search advertisements do not appear alongside content that is inappropriate or illegal in local markets. This presents problems when social users can be based anywhere in the world. In the USA the legal drinking age is 21, but in UK & Australia it is 18 so having to double check age requirements for every market where a company advertises can be a time consuming process.

If you want to read the WSJ Article on Social Ads and issues surrounding implementation that this was based on please visit the link.

MySpace Ads
This area is currently being researched as the current CTR of 0.1% for our clients current ad campaigns needs to be better understood and will be updated soon with more case examples.

Main problems inhouse social media
The main problem with using many of these ads is that the people who setup the campaigns inhouse dont take time to make full use of the ad features such as limiting geographic locations or demographic filters. Cutting corners by your marketing department may cost you your online reputation.