Ideal Marketing

Marketing focused Articles on Web Analytics Guides, SEO Tips, Adwords Help

Comments now powered by JS-Kit Echo

Posted on | February 8, 2010 | 0 Comments

As part of this new blog we are testing a number of plugins and features that we can then recommend with confidence to our clients and associations within the industry, and this week we are testing Echo by JS-Kit.  Echo is a next generation commenting service so we thought that for our next generation blog we would test it, here are some of the reasons why we chose to test it:

  • Real-Time Conversation, items appear live without re-loading the page
  • Reactions to your content across the web appear on your site
  • Hyper-Distribution: Shares your links with Twitter, FaceBook, & more
  • Visitors can communicate with Text, Safe HTML, Photos & Video
  • SPAM Protection, Obscenity Filters, & Robust Moderation Tools
  • SEO & Synchronization of Comment data

If you want to read about all the features available for Echo Live compared to Echo Pro, check out their Echo feature list, that contains a detailed list of options and benefits for blog owners. A disclosure we are using the free 30 day trial at this stage and will likely move onto the Echo Live product as it is only $12/year.  If your blog branding is very important you can shell out the $48/year and get the white labeled version or for companies consider Echo Pro, what ever you chose we suggest that you take the chance and try Echo as it is free for 30 days.

Echo Pro includes Echo Live features plus

  • Fully customizable User Interface & Dashboard controls for all features
  • White Label service & publisher branded email notifications
  • Add Multiple moderators
  • Supports Publisher Authentication
  • Automated abusiveness filtering (optional)
  • Human Moderation services (optional)
  • SLA 99.9% & Same Day Email Support

An update Echo has now launched an official Facebook fanpage that will feed all their product news, media coverage and other exciting hints and tips, become a fan today.

You can see a working example of the Echo comment system below….

How to fix BBC News Button in Google Toolbar

Posted on | January 23, 2010 | 0 Comments

For a while i have noticed that the BBC News button on my Google Toolbar has been broken but I assumed that if I waited it would be updated and resolved or the BBC webmaster would notice the thousands of 404 errors produced by http://news.bbc.co.uk/2/hi.html. But alas it didn’t happen so I decided to fix the error, and also step you through the process of how to fix it for yourself.

The following error page could also be updated to be a bit more useful and even incorporate some RSS feeds that directly link to recent BBC News & BBC Sport stories. 404 Error pages don’t have to be boring and useless they can be tailored to match the companies brand and promote most popular pages or stories of the day.

It would have been much easy for Google to just apply the correct URL and would have been proactive for the BBC to fix the error as instead of going straight to their page I was trained to use Google News. So when the we write about Murdoch versus Google, the BBC are are having a bit of a laugh because issues like this encourage people to use Google News and not go direct.

It is a really easy process to change the button URL but i have laid it out in step by step so even if you are not an expert in updating Google Toolbar this will show you how easy it is for anyone.

Step 1

Right click on the BBC News button in the toolbar and select “Button options” as shown.







Step 2

Now you are presented with the Edit Google Toolbar Custom Button screen.

















Step 3

Click the “Use the advanced editor” link shown in red in the image.















Step 4

You can now edit the Google toolbar custom button XML code, but first you need to find the line of code <site> http://news.bbc.co.uk/2/hi.html </site>













Step 5

Select the broken URL “http://news.bbc.co.uk/2/hi.html













Step 6

Now Google BBC World news to find the correct URL or copy “http://www.bbcworldnews.com/Pages/default.aspx“.













Step 7

Now Click the “Save To Google Toolbar” button at the bottom of the edit window.





Step 8

You will now be prompted “replace” the existing old code with the broken link, click the replace button.














Step 9

You need to now close the edit window by clicking the “close window” button.





Step 10

The final step is to click the save button at the bottom left of the Google Toolbar Options window.

















Step 11 (Success!)

When the click the toolbar button you will now be taken to the BBC World News page.


















So thank you for taking the time to visit my blog article on how to fix 404 error pages produced by Google Toolbar buttons, and now you can enjoy the BBC World News again using Google Toolbar.

Marketing based in an ideal world begins

Posted on | December 22, 2009 | 0 Comments

So our agency often looks at the failures of online business and wonder why they didn’t do this for greater benefit or started doing something only to leave it finished halfway.  We understand that not everyone is perfect and our “Lost Press Marketing Blog” seeks to highlight these public failures of business where possible but also list the details they need to resolve the solution.

This new ideal marketing blog seeks to cover some specific topics in more detail such as:

  • How to guides
  • Installation guides
  • Product/Solution reviews
  • Manuals
  • Book Reviews
  • Case Studies

So please subscribe to our rss feed and keep an eye out for our blog posts in 2010.

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