Google AdWords Tools
For a number of small businesses and consultants most enterprise PPC tools and bid mangement solutions might be considered too expensive for use across all projects. Certified Knowledge have created some internal tools that they have used for a number of years and now make their PPC Tools available for their members.
Certified Knowledge Offers
- Report Analysis
- Quality Score Analysis
- Keyword Mixer Tool
- Split Test Confidence Calculator
- Mass Ad Copy Creator
- Broken Link Finder
- Server Header Checker
- Geographic Keyword Finder
- Including More than 20+ tools on their roadmap
Certified Knowledge Subscription Membership Options
- Free 7 Day Trial
- Free Access to Certified Knowledge
- AdWords Premium Training & Tool Track
Expanded details on PPC Tools included with Certified Knowledge
Report Analysis – This powerful and flexible PPC tool allows you to upload any AdWords report with conversion data and it will display which are making money and which are losing money. If you are working on bidding by ROI it can also display a suggested bid to improve your ROI.
The other reports that you can upload for analysis include:
- Placement Performance
- Keyword Performance
- Ad Performance
- URL Performance
- Ad Group Performance
- Campaign Performance
- Account Performance
- Demographic Performance
- Geographic Performance
- Search Query Performance
- Placement Performance
The other benefit of the report analysis tool is that you can override your AdWords conversion data to you can calculate the information based on your actual revenue of profit.
Quality Score Analysis - The reason to focus on your quality score is because its one of the most important number in your account. Since it’s a dynamic number you need to constantly track it and work to improve it
Why you need to focus on your quality score
- If your ads will show and it’s position
- When ad extensions will be displayed
- How much you pay for per click
- If your ad can be in the top spots
- If dynamic keyword insertion will function for an ad
- If your ad will be shown and it’s position on a content placement
The benefit of the quality score analyis is that it automates much of this process and only really needs to be done once a week to keep improving your quality score.
Keyword Mixer Tool - The ease at which you can easily generate long tail keywords with a click of a button. The tool will mix and match any keywords to create a list that you can export to AdWords Editor format.
Adwords Split Test Confidence Calculator - The key to a successful AdWords campaign is constantly testing ad copy and your ppc landing pages. The simplicity of the split test confidence calculator will let you quickly and easily compare your ab tests against your control group.
It doesn’t even require you to interupt the numbers as the confidence calculator will show suggestions on what is statistically relevant.
Mass AdWords Copy Creator - One of the painful elements of creating a new account is you need to build a lot of ads very quickly and that is time consuming. Their PPC Tool allows you to quickly generate customised ads for multiple ad groups at once.
It allows you to define
- Ad Groups
- Alternate ad text for that specific ad group
- Destination URLs for the ad group
- Other taglines and calls to action
The advantage is that you can easily combine all this data to create hundreds of ads across all your ad groups and export to AdWords Editor format to quickly upload to your AdWords account.
Broken Link Finder - One of the downfalls of any ppc campaign is when you change your URL structure or redesign your website. It is very easy for you to be buying traffic to pages that don’t exisit and visitors get a bad initial impression of a 404 error page.
The smart part of their PPC Tools is that instead of manually trying to find all your broken links, you can upload any keyword or ad copy report that contains all your destination URLS. The platform will tell you the status of all your URLs by pinging them to ensure they still exisit.
Server Header Checker - This is a higher level tool that you can use to check what response your server produces when you ping it. This allows to check user agents such as particular browsers or Googlebot to flag items to be further examined which may impact on your ppc campaigns.
Geographic Keyword Finder - Because there is a massive volume of searchers performed looking for geographic specific information you need to be able to capture all this traffic via ppc.
This offers you both an expanded campaign but also maximum reach for the relevant audiece based on geography. The advantage is the keyword finder can make it easy to scale your campaign to find all the terms relevant to your business’s geographic area.
New PPC Tools coming soon… - There are more tools that are due to be launched soon as the PPC market continues to develop and evolve.
- Keyword Research to see competitors advertising strategies
- Real-time Keyword Tracking to see keyword performance
- Affiliate intelligence to uncover best products and super affiliates
- Agency & Enterprise support with advanced reports and API
Keyword Spy Campaign Tracking
- See top 15 competitors for Google,Yahoo,Bing
- See top 15 competitors coverage and average position
- View latest Ads for keywords, average CPC, average clicks and ad count across Google,Yahoo,Bing
- Comparison for SEO & SEM results and overlay against competitors
KeywordSpy SEO/SEM Plugin is available for IE & Firefox the plugin allows for competitive research right from SERPs.