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Posts from the ‘google adwords’ Category

Google AdWords Tools


For a number of small businesses and consultants most enterprise PPC tools and bid mangement solutions might be considered too expensive for use across all projects. Certified Knowledge have created some internal tools that they have used for a number of years and now make their PPC Tools available for their members.

Certified Knowledge Offers

  • Report Analysis
  • Quality Score Analysis
  • Keyword Mixer Tool
  • Split Test Confidence Calculator
  • Mass Ad Copy Creator
  • Broken Link Finder
  • Server Header Checker
  • Geographic Keyword Finder
  • Including More than 20+ tools on their roadmap

Certified Knowledge Subscription Membership Options

  • Free 7 Day Trial
  • Free Access to Certified Knowledge
  • AdWords Premium Training & Tool Track

Track your keywords Google, Yahoo, Bing - Real-time

Expanded details on PPC Tools included with Certified Knowledge

Report Analysis – This powerful and flexible PPC tool allows you to upload any AdWords report with conversion data and it will display which are making money and which are losing money. If you are working on bidding by ROI it can also display a suggested bid to improve your ROI.

The other reports that you can upload for analysis include:

  • Placement Performance
  • Keyword Performance
  • Ad Performance
  • URL Performance
  • Ad Group Performance
  • Campaign Performance
  • Account Performance
  • Demographic Performance
  • Geographic Performance
  • Search Query Performance
  • Placement Performance

The other benefit of the report analysis tool is that you can override your AdWords conversion data to you can calculate the information based on your actual revenue of profit.

Quality Score Analysis - The reason to focus on your quality score is because its one of the most important number in your account. Since it’s a dynamic number you need to constantly track it and work to improve it

Why you need to focus on your quality score

  • If your ads will show and it’s position
  • When ad extensions will be displayed
  • How much you pay for per click
  • If your ad can be in the top spots
  • If dynamic keyword insertion will function for an ad
  • If your ad will be shown and it’s position on a content placement

The benefit of the quality score analyis is that it automates much of this process and only really needs to be done once a week to keep improving your quality score.

Keyword Mixer Tool - The ease at which you can easily generate long tail keywords with a click of a button. The tool will mix and match any keywords to create a list that you can export to AdWords Editor format.

Adwords Split Test Confidence Calculator - The key to a successful AdWords campaign is constantly testing ad copy and your ppc landing pages. The simplicity of the split test confidence calculator will let you quickly and easily compare your ab tests against your control group.

It doesn’t even require you to interupt the numbers as the confidence calculator will show suggestions on what is statistically relevant.

Mass AdWords Copy Creator - One of the painful elements of creating a new account is you need to build a lot of ads very quickly and that is time consuming. Their PPC Tool allows you to quickly generate customised ads for multiple ad groups at once.

It allows you to define

  • Ad Groups
  • Alternate ad text for that specific ad group
  • Destination URLs for the ad group
  • Other taglines and calls to action

The advantage is that you can easily combine all this data to create hundreds of ads across all your ad groups and export to AdWords Editor format to quickly upload to your AdWords account.

Broken Link Finder - One of the downfalls of any ppc campaign is when you change your URL structure or redesign your website. It is very easy for you to be buying traffic to pages that don’t exisit and visitors get a bad initial impression of a 404 error page.

The smart part of their PPC Tools is that instead of manually trying to find all your broken links, you can upload any keyword or ad copy report that contains all your destination URLS. The platform will tell you the status of all your URLs by pinging them to ensure they still exisit.

Server Header Checker - This is a higher level tool that you can use to check what response your server produces when you ping it. This allows to check user agents such as particular browsers or Googlebot to flag items to be further examined which may impact on your ppc campaigns.

Geographic Keyword Finder - Because there is a massive volume of searchers performed looking for geographic specific information you need to be able to capture all this traffic via ppc.

This offers you both an expanded campaign but also maximum reach for the relevant audiece based on geography. The advantage is the keyword finder can make it easy to scale your campaign to find all the terms relevant to your business’s geographic area.

New PPC Tools coming soon… - There are more tools that are due to be launched soon as the PPC market continues to develop and evolve.

Join up to Certified Knowledge Today

 

Keyword Spy PPC Tools

  • Keyword Research to see competitors advertising strategies
  • Real-time Keyword Tracking to see keyword performance
  • Affiliate intelligence to uncover best products and super affiliates
  • Agency & Enterprise support with advanced reports and API

Keyword Spy Campaign Tracking

  • See top 15 competitors for Google,Yahoo,Bing
  • See top 15 competitors coverage and average position
  • View latest Ads for keywords, average CPC, average clicks and ad count across Google,Yahoo,Bing
  • Comparison for SEO & SEM results and overlay against competitors

KeywordSpy Plugin

KeywordSpy SEO/SEM Plugin is available for IE & Firefox the plugin allows for competitive research right from SERPs.

Track your keywords Google, Yahoo, Bing - Real-time

Google AdWords Reports


There are number of enterprise bid management solutions that support the creation of readable and white labeled reports for your Google AdWords campaigns.  The time taken each month to prepare a report and provide usable and detail analysis can take up much more time than running the actual campaign. What is contained in a monthly AdWords report can depend on a number of factors such as:

  • project budget
  • number of keywords
  • size of campaign (# of adgroups, # of campaigns)
  • goal tracking via analytics
  • conversion tracking via adwords
  • phone call tracking via third party
  • offline sales via CRM
  • clients custom requests

Google AdWords Campaigns


Google search provides one of the largest advertising networks in the world is available for business to target through Google AdWords Campaigns.  The sponsored links appear as a small text ads above and alongisde your search queries on Google and across a number of Google partner search engines such as AOL and within sites using Google custom search engine. The Google network includes a number of search and content websites including blogs and other products.  The Google network is the world’s largest advertising network reaching over 86% of internet users worldwide.  The benefit of Google AdWords campaigns is that you can be certain that your ads will reach your target audience.

Search Network - The search network also includes local results with Google Maps, Google Product Search, Google Groups, Gmail and Amazon.com and some of the many Google Content network partners include:
  • About.com
  • Lycos
  • Business.com
  • FoodNetwork
  • Nytimes.com
  • InfoSpace
  • Reed Business
  • HGTV.com
  • HowStuffWorks
The biggest benefit of Google AdWords campaigns is that it can include a number of sites from the DoubleClick Ad Exchange. Content network placements are optional or used as an alternative to keyword targeting.  Your Google AdWords Campaign can target individual websites or flexible placements in the Google Content Network where ads will appear.  The benefits of a Google AdWords campaign is that it ensures your ads appear in the most relevant locations online so that your customers can find you.
Google AdWords with mobile - Google will be expanded its AdWords platform to include placement on AdMob one of the largest mobile advertising networks on iPhones, iPods and other hign end devices.  If selected we can expand your AdWords campaign from just computers to also include mobile devices you can target other full-browser mobile devices such as Nexus One, T-Mobile G1s, Symbian OS and similar mobile devices.  It is also possible to have a Google AdWords campaign just focused on mobile devices and utilise Google’s Click to Call for your marketing campaigns.
Maps Sponsored Listings - Google AdWords can be used to show for local or geographic queries along the bottom of Google Maps but can also be expanded to include logo’s to ensure your business stands out from the competition.  The below example is shown for a search for “new york hotels” and the Wyndham Hotel can be see easily amongst the hundreds of competitors with its distinctive blue and white logo.  These Google Maps sponsored links are a suitable way to capture the 20-40% of search queries that are local.
Google Product Results - Google Base is now known as Google Product Search and is powered by the Google Merchant Center so we can set it up so that can directly feed your inventory data into your AdWords campaign. There are two options our clients use to import their product data, the first is via a data feed which contains all your content into a XML or tab-delimited text file which you can send the feed direct via Google Merchant Center account or via FTP. We advise for larger clients or those with developers with technical experience, you can integrate your applications with Google Merchant Center using the Google Base API. The example below shows a search for jeans showing the relevant products accompanied by images within the search results.
Google Product Search Jeans
Google Content Network - Google AdWords Campaigns can also be run across the thousands of sites across the web that have Google Adsense or DoubleClick installed and have content contextually matched to your keywords.  The content network can typically reach a larger segment of the market that it might be ineffective or too expensive on a traditional search campaign.
AdWords on Google TV - Google AdWords Campaigns can already be run on Digital/Cable TV channels but as announced last week, it will be now possible to reach audiences via Sony Internet TVs, Logitech set-top boxes and via Dish Network subscribers with Google AdWords.
Google AdWords versus Link Building - We think that there is a complimentary relationship between Paid & Organic and research has shown there is a direct benefit in being shown both in the organic and paid results with increased clicks and even a lift in conversion rates.  We feel the benefit of a Google AdWords over SEO campaigns, is that we can maintain almost complete control over your marketing campaign, set maximum daily budgets, work to deliver a set number of clicks or impressions and even where and when your Ads will show.  The more advanced options for larger campaigns include being able to set dynamic cost per lead values or cost per sale values, depending on a number of factors defined by you the client.We always work to ensure that we exceed these targets but will advise if we feel the targets are unrealistic but will also work with your campaign to continuously optimise performance beyond the targets you set. It is not impossible to use the same measurement metrics for your SEO campaign but we advise clients that it can be more costly and time consuming to get a similar level of control over your SEO campaigns.  It is now very realistic to abandon and reallocate your expensive traditional offline advertising such as Magazines, Television and Yellowpages with Google AdWords or Microsoft AdCenter paid campaigns.  The biggest benefit is that unlike SEO we can typically get a campaign live within 48 hours of contacting our agency.
AdWords supports Search Campaigns - We know how much our competitors are paying to be listed alongside many of our search results for a number of terms we rank in the top results or atleast first page of the results, but we made the decision based on data gathered by our AdWords campaigns to refocus our budgets towards SEO.  Early in the marketing process of a new brand or product AdWords helps build and define your brand as well as providing data back about if the campaign will be cost effective long term and what is the estimated size of the market.
Google AdWords allows for much testing of keywords, ad messages that would not be cost effective or possible with a standard SEO campaign but the data can be feed back to ensure your Link Building activities are on track.
AdWords links with Google Analytics - The Lost Agency is a specialist agency when it comes to Google Analytics and we can assist you with integration of your Google Adwords account into your Google Analytics account.  The task can be complicated by external factors but we are able to offer this for our clients who run Google AdWords campaigns with our agency.  The real benefit of sharing data between Google Analytics & Google AdWords is the vast amount of extra data that is provided that is not possible within the standard Google AdWords reports such as the real ROI on your AdWords campaign.  It is the most transparent way that we can show you where you money is being spent and its direct impact on your website and online marketing results.
AdWords is Quick & Effective - Google Adwords campaigns are one the of quickest and most effective marketing mediums available to business, typically a campaign can be setup within 48 hours. The speed and customisation of campaigns possible is amazing, and any business who is not using Adwords to run their marketing campaigns, is missing out. We can guarantee that your competitors are currently using Google AdWords to steal leads from searches around your brands so why not ensure that you own both the paid and organic results for your brands.

Growing AdWords Platform - Like Microsoft AdCenter, Google Adwords has basic demographic targeting for a number of sites within their content network but they have recently rebuilt their platform to make it more enterprise ready with a number of advanced features.  Some of the new innovations include remarketing, search funnels, click to call and view through conversions.

Start Live within 48 Hours - We can work with your business to get an Adwords campaign running from as little as $500/month (including management).  The Lost Agency also consults with businesses who are currently spending between $500-$35,000/month. So if you need an extra boost to your business or just want to buy a that AdWords spot above your competitors AdWord contact us.