Facebook Ads

Facebook Ads are one of the most powerful way to reach your exact target audience and allows business to connect to real customers.  Facebook Ads allow you to connect with real people reaching over 400,000,000 active Facebook users quickly and easily, and with one of the fastest growing networks this market will continue to grow. Facebook Advertising allows you to attach social actions to your ads that help increase the relevance and interaction with users.  You can also quickly create demand and branding for your product or service with relevant Facebook ads.
With around 7 million active users in Australia logging on each month this represents a massive potential audience to promote your brand, build engagement through Facebook Groups & Facebook Fanpages.  The typically CPC is far lower than Google AdWords but allows for far more control over aspects such as Demographics, Workplaces, Age or even Gender specific. If your brand is the type that likes to attract people on their birthday as part of your promotions, you can now do this within Facebook Ads. You can now have cost effective and track able campaigns such as “Happy birthday, please accept our Free meal”
How to get started with Facebook Ads
Create Your Facebook Ad quickly with a combination of image and text-based ads to display on the Facebook platform.  Facebook Ads allows you to advertise your own website, or using the power of the Facebook platform promote an event or Fan Page.  Facebook Ads allows flexible pricing models with Pay-Per-Click or Cost-Per-Impression (1,000 views).
Facebook Ads allows business to quickly optimise your ads and with their internal analytics you can track the campaign progress with real-time reporting capabilities.  Facebook ads offers business the ability to gain detailed insight into who is actually clicking your ads and you can quickly make modifications to maximise your campaign results.
Facebook Ads Overview
So the overview of the Facebook Ad process is a simple process that only takes a few minutes to setup your Facebook campaign.
The first step is to design your Facebook Ad.
1)    Select the link you want to advertise – webpage, Fan Page, Facebook App, Facebook Group, Event
2)    Choose the Ad message – clear targeted ads pitched at your audience with titles up to 25 characters and ad body up to 135 characters
3)    Attractive & relevant photo – what is appropriate for your product or service being advertised – image sized 110×80 pixels
The next step for a Facebook Ad is targeting, you can select your exact audience based on demographic and psychographic options.
Audience Targeting Options
The Facebook Ad platform as it allows you to target your audience by the following user details:

• Location
• Age
• Gender
• Keywords
• Education
• Workplace
• Relationship Status
• Language

The only limitations of the Facebook platform that needs to be clear is the more specifc details you select the more this will reduce your potential audience.  But as clients are concerned about costs, this audience targeting options will also allow you to limit your product or brand to a specific market.
The next most important step in the process is campaign names and pricing where you select your daily budget, ad scheduling, CPM or CPC and finally how much are you willing to pay per click. The final step is to review your Facebook Ad, enter your credit card information and place your order.

Using Bid Management Platforms

As Facebook is one of the fastest growing ad platforms for business, there is a need for business to be able to scale up their campaigns to use multiple creatives but also measure the ROI of their campaigns easily. To make Facebook ads more scalable enterprise web analytics platforms like webtrends are integrating into bid management platforms like Marin Software. Even if you have access to the bulk upload tool you need to consider using a bid management platform to get the true scale you need for it to be comparable to AdWords.

If you are unsure how Facebook Ads can help your business, contact our agency and we can help you get the most out of your social media campaign.