Facebook Charity pages
Typically charities appear to have Facebook groups setup as they were the original option. There has since been a growth in Facebook Fanpages “like pages” and they offer a significant amount of added value. Mashable outlined some of the charities best using Facebook fan pages, based on their use of FBML, tabs, photos and user interaction. Many of these methods can be duplicated and used on your charities fanpage to get increased donations and exposure to your causes.
- ASPCA - Best use of photos
- Humane Society - Best use of Facebook tools
- Susan G Kormen for the Cure - Best use of customised facebook apps
The problem is that as facebook is continuously tweaking its Pages product, and adding advancements the page needs to be maintained. A majority of the success from charity fanpages has be the support of a larger corporate sponsor or through a Facebook app. Target created a “Bullseye Gives” campaign where it offered to donate to 10 charities, the focus was primarily US based which limits the potential of these campaigns as Facebook is international. A number of these charities and even corporate sponsors operate in multiple countries but the charity focus has remained on the USA at this stage which may change.
- American Red Cross
- Breast Cancer Research Foundation
- Feeding America
- HandsOn Network/Points of Light Institute
- Kids In Need Foundation
- Operation Gratitude
- Parent Teacher Association
- National Park Foundation
- St. Jude Children’s Research Hospital
- The Salvation Army
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