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Posts from the ‘facebook campaigns’ Category

Facebook Connect

Facebook Connect is a way to drive more traffic and more users to your website with increased social interactions. There are approixmately 695,847,120 Facebook users according to Facebakers which represents a massive potential audience too big for anyone to ignore.  Facebook Connect is a set of APIs that you can use to enable Facebook members to log onto 3rd party websites, applications and gaming systems using their Facebook identity.

  1. Facebook connects allows users to share your site content with their Facebook friends who can click back to visit your site. You can also showcase your content to over 695,847,120 Facebook users worldwide in multiple languages.
  2. Facebook connect increases qualified registrations as users can regiser with your site with just 2 clicks.  Your site can now get access to Facebook users name, profile information, photos, location, gender, age and even more information.
  3. Facebook connect offers increased activity within your site and connected users create 15-60% more content thatn users who have not connected with Facebook Connect.

Facebook has rolled out 3 additional features for Facebook Connect

  1. Translations for Connect
  2. Facebook Connect Wizard
  3. Facebook Connect for Mobile Web

Some of the gaming devices that support Facebook Connect

  • Nintendo DSi
  • Xbox Live
  • Sony Playstation 3

Popular Software Plug-ins

  • Drupal
  • Disqus
  • WordPress

If you are looking for assistance around Facebook marketing we suggest using MarketMeSuite

Facebook Applications

Facebook applications can now be built to be used across multiple platforms including Mobile and on Facebook.com.  Facebook Applications can be linked from external websites which allow your users to share information with friends on their Facebook wall. Some of the popular external facebook apps:

  • Foursquare
  • NetworkedBlogs
  • Where I’ve Been
  • Citizen Sports
  • TripAdvisor

Facebook Applications can be linked from desktop applications which allow your users to share information with friends on their Facebook wall. Some popular desktop facebook apps:

  • Twitter
  • Facebook Exporter
  • Seesmic Desktop
  • Digsby
  • Evertbrite
  • fdCal
  • Flock Browser

Facebook Application Prototypes - Facebook also has a number of product experiments built internally by Facebook engineers similar to Google Labs.  Most popular facebook prototypes:

  • Desktop Notifications
  • Gross National Happiness
  • Slideshow
  • Enhanced Event Emails
  • Photo Tag Search
  • New Photo Uploader
Facebook Mobile Applications
Over 100 million Facebook users access Facebook from their mobile phones every month and now by building Facebook into your mobile applications you can benefit from this growing audience. The benefit of linking Facebook into your mobile application is that you can also ask the user for special permission which will allow your application to publish messages to the users wall.  The software development kit is available in PHP and Python and uses 2 open source mobile SDKs for the iPhone and Anroid.
Facebook Connect CNN Mobile
The mobile applications using Facebook such as CNN mobile shown above use OAuth 2.0 for mobile authentication and authorisation.

Facebook Commercial Fanpages

Commercial Facebook pages are similar to those that we setup for this agency that are solely used as a single platform for distribution of the companies news, articles and media coverage, these are the correct way to make via the Facebook platform and not by personal pages.

Facebook Charity pages

Typically charities appear to have Facebook groups setup as they were the original option. There has since been a growth in Facebook Fanpages “like pages” and they offer a significant amount of added value. Mashable outlined some of the charities best using Facebook fan pages, based on their use of FBML, tabs, photos and user interaction.  Many of these methods can be duplicated and used on your charities fanpage to get increased donations and exposure to your causes.

  1. ASPCA - Best use of photos
  2. Humane Society - Best use of Facebook tools
  3. Susan G Kormen for the Cure - Best use of customised facebook apps
The problem is that as facebook is continuously tweaking its Pages product, and adding advancements the page needs to be maintained. A majority of the success from charity fanpages has be the support of a larger corporate sponsor or through a Facebook app. Target created a “Bullseye Gives” campaign where it offered to donate to 10 charities, the focus was primarily US based which limits the potential of these campaigns as Facebook is international.  A number of these charities and even corporate sponsors operate in multiple countries but the charity focus has remained on the USA at this stage which may change.
  • American Red Cross
  • Breast Cancer Research Foundation
  • Feeding America
  • HandsOn Network/Points of Light Institute
  • Kids In Need Foundation
  • Operation Gratitude
  • Parent Teacher Association
  • National Park Foundation
  • St. Jude Children’s Research Hospital
  • The Salvation Army

Facebook Personal Fanpages

Personal fanpages are suitable for public figures such as DJs, Rockstars, Models or Business tycoons who want to use Facebook as a platform to engage with people but also use it as a platform for self-promotion but don’t want to share their personal networks with the world.

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