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Posts from the ‘brands’ Category

Brand Protection & Monitoring

These days most brands have a number of options they can use before building a brand, during an online campaigns and after its public.  Our marketing director looked at some of the solutions that we use internally and you can see from the brand related activities one piece of software can solve most of your brand protection related requests. These are very cost effective solutions and suitable for individuals, SMEs and enterprise level projects as they help stretch the budget further without cutting corners.

  • Brand protection – Knowem
  • Branding – Knowem
  • Reputation Management - Viralheat
  • Brand extension – Knowem
  • Brand monitoring – ViralHeat
  • Brand Management – Viralheat
  • Brand Building – Knowem
  • Discovering new Brands – Viralheat

Brand Protection & Building

Sign up at knowem.comOne of the better software tools that we have used for clients in the past is Knowem, the service pricing is flexible enough for every business including The Lost Agency.  We were one of the original beta testers of this service and have recommended it to every one who asks for an easy brand protection solution.  We recommend it because it also offers a do-it-yourself service where if free is all that is available in your budget you can search over 350 social media websites and create your own profiles. It is the paid brand protection profiles that we recommend you look at using, they will pay for themselves 5 times over in time saved doing it internally.

There are 4 different options and the plan can be tailored to your project budget, at a basic level most business should be considering the  Individual Branding Plan which covers the most popular 150 social media websites. Combined with the do-it-yourself service you can progressively work through the relevant sites manually.  It is important to know that not all social media sites will accept your application because there might be industry or geographic requirements to maintain an account, it’s best to look at the business branding as standard for most businesses concern with brand protection or reputation management.

Individual Branding Plan – signup only on 150 social media websites – signup with this link
Business Branding Plan – complete signup photos, bio, urls and basic description on 100 social media websites - signup with this link
Corporate Branding Plan – complete signup photos, bio, urls and basic description on 150 social media websites - signup with this link
Enterprise Branding Plan – complete signup photos, bio, urls and basic description on 300 social media websites - signup with this link

Brand Monitoring

Viralheat
Unlike a number of brand montoring solutions, Viralheat offers the ability to bring their social media intelligence into your applications via their pipeline api.  The Viralheat API is designed to return the analytics data generated by Viralheat on your brand or keywords.  The API will return raw mentions, statistics, trends in XML that can be used to power a variety of applications.

The possible APIs uses trialled by our clients so far are:
  • Content placement
  • Research projects
  • Visualization projects
  • Ad Networks
  • Political intelligence
  • Charting applications
  • Internal dashboards
The only limitations on the social trends data is 500 or 1500 calls per day/IP depending on your plan. Account requirements for Paid Viralheat API
  1. Viralheat API key requires authentication
  2. You must have a professional or business Viralheat plan

Viralheat is one of the coolest and easiest of the social media monitoring tools our agency uses, and is worth the trial to see how you can use it in your daily activities or as a complimentary product to an existing enterprise solution. You can see a video of the features of viral here including: platform demo, human intent demo, email reporting and data downloads.

Reputation Monitoring

Viralheat has the added advantage of linking to multiple applications, and displaying the data in a single interface.

  • Realtime web analysis
  • Viral content analysis
  • Sentiment analysis
  • Influencer analytics
  • Facebook Link Analytics
  • Social graph of influencer
  • Twitalyzer & Klout analytics

Viralheat starts at a much lower cost than a number of brand and social media monitoring solutions with 3 simple options so is easy and low risk way to get an idea on your brand’s footprint is like online.