Google Analytics focused Search Agency
Our agency understands and loves Web Analytics so strongly because we believe that this is the most important way that we can help your business. We can also help you better understand how your website benefits and how it can grow your online business. We strongly believe that if you cannot measure you cannot seek to understand it or improve your business. The Lost Agency is going to be your best business digital web marketing partner, we are here to help you grow your business online and give you long term strategies for effective web marketing campaigns. Our team works with your business using a number of software tools and solutions focusing on what is key to your business and refine your digital marketing strategies.
There are 3 key areas that we can help your business online
- We can work with you to build traffic to your website
- Help understand your current traffic patterns and conversions
- Can help you protect your marketing share from competitors
Our web analyst can also help business if you are currently not getting enough traffic through Google or Bing, we can examine search optimisation but also more importantly how different search campaigns are more suitable for your business. The real benefit of an effective SEO or Link building campaign is that it will allow you to increase your overall ranking in search results which can led to more visitors and more revenue for your company.
From our past experience we know that in the long term organic search traffic is proven to be the best source of traffic to your website from a ROI perspective. The Lost Agency difference is that we work to focus on quality and relevant traffic and not poor quality traffic which most poorly researched campaigns deliver.
Search Strategies
If your website is struggling for visitors, it is likely that you currently have insufficient search rankings or pages indexed within the search engines. The Lost Agency can work with your web developers and marketing team to better refine your search traffic, improve your onsite conversion rates and in time can help expand your business to reach new markets. We understand that working in isolation does not deliver the best results for your business, so our director is always involved in every campaign to ensure we deliver the most ideal campaign. The Lost Agency works to ensure the research and measurement is compared against your business objectives and can refine goals and metrics as the campaign progresses.
Paid Search Campaigns
We understand that some client’s can’t afford to wait and just need traffic today, we can offer to help you to build a more successful Google Adwords Campaign or Bing AdCenter campaign. The benefits of SEM campaigns is that if offers the ability for our consultants to buy sponsored links at the top of the search results. The true benefit is that it means that your search campaign will be able to instantly attract targeted traffic immediately and give your website the boost it needs. The true benefit in running Google AdWords campaigns is that it provides a majority of world’s search traffic and because it is integrated with Google Analytics so we can provide a detailed web analytics report about your sem campaign. Google AdWords Campaigns are very powerful because they have the ability to define a number of complex preferences to suit your project budget or industry vertical. Using third party tools our consultants can track and report on your competitors to ensure that your campaign is out performing them online. The biggest benefit of Google AdWords campaigns is that there is no reason why a smaller company can’t compete with the big players also using Google AdWords.
To show how well know and understand Google Advertising campaigns our director was recently involved in co-authoring an update to Google Advertising Tools to match the recent changes to the Google AdWords platform. We encourage out clients check out Google Advertising Tools 2nd Edition which is the only book on the market that covers the new version 3.0 of the Google AdWords interface.
Google Analytics Consulting
The Lost Agency loves data that Google Analytics and other web analytics packages provide, as they enable us to break down and discover interesting trends about your business. Using custom setup of Google Analytics we can help you understand more about how your visitors behave and interact on your website. Using Google Analytics we can discover what items/content on your website the website visitors find most interesting or engaging. By using visitor analysis we can help business better understand what items/content encourages them to purchase or contact your company. So now you can know what sections of your website are not driving sales and need to be improved to continuously improve your website.
Using funnel analysis our consultants can help discover more about how the checkout or signup process is affecting your conversion rates and even how time of day or geographic locations affect your eCommerce revenues. Because of our directors experience in the setup of close to 200 installations of Google Analytics, we can also offer enterprise level analysis of your web analytics data. This enables both small to medium business to directly compete on a level playing field with advanced Google Analytics setups which only enterprise customers could afford previously. The Lost Agency wants to help grow your business and understands that we can use Google Analytics to help your business grow and be your business partner not just send you reports week to week.
While we use a number of hosted analytic packages but focus on Google Analytics to gain a better understand your website visitors. The Lost Agency also uses a number of specialist third party products to get better insights on social media campaigns such as Facebook/Twitter and even tracking user interactions to improve onsite experience. So if you are running Linkedin Ads, Twitter campaigns or Facebook Advertising we are able to help you run, measure and deliver results.
Brand Protection & Brand Monitoring Services
We have assisted companies in the past with brand protection or reputation management, where particular websites or news articles were negative or unpleasant to our clients. We have a number of elements that we can usually advise around for Brand Protection. We understand that online brand protection is made up of a number of elements most important is looking after domain protection, if you do not own your and control your brand and trademark domains, others can benefit from your good reputation.
There are a number of platforms like Knowem that offer SMEs and agencies control of their brand protection by securing social media usernames and accounts.
